Appointment of Cary Deacon as Director:

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PNI Digital Media Announces Additions to Management and Board

(December 13, 2011)

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 12/13/11 -- PNI Digital Media (TSX:PN)(OTCBB:PNDMF), ("PNI" or the "Company"), the leading innovator in online and in-store digital media solutions for retailers, announces an addition to its Board of Directors and Management team including:

Appointment of Cary Deacon as Director:

The Company is pleased to announce the appointment of Mr. Cary Deacon to the Board of Directors, effective immediately. Mr. Deacon brings more than 30 years of senior leadership experience in multi-billion dollar retail organizations such as Macy's, Hudson's Bay, and Montgomery Ward. Mr. Deacon's most recent position was President and CEO of Navarre Corporation, a leading publisher and distributor of home entertainment and multimedia products. Previously, Mr. Deacon was President and CEO of NetRadio Corporation, President and COO of SkyMall, Inc., and President of Value Vision, Inc. (ShopNBC). Mr. Deacon has also served as Director for Raindance Communications, Inc.

Promotion of Chris Egan as VP Business Services:


The Company is pleased to announce the promotion of Mr. Chris Egan to Vice President of Business Services, effective immediately. As Vice President, Mr. Egan's portfolio includes responsibility for Account Management, Retailer Marketing, Business Analysis and Creative Services. Mr. Egan has served in a variety of management positions at PNI Digital Media since 2003. He previously held the title of Director of Business Technology and Integration.

Appointment of Cory Kent as Corporate Secretary:

Ms. Pat Spice, the current Corporate Secretary and an Officer of the Company, will retire after fifteen years with the Company, effective December 31st, 2011. The Company announces that Mr. Cory Kent, current member of the Company's Board of Directors, has been appointed Corporate Secretary, beginning January 1st, 2012. The Company wishes to thank Pat for her contributions over her career at PNI.

"Cary brings a depth of experience and knowledge in retail that will be beneficial for the Company as it continues to enter new retail markets," said Kyle Hall, Chief Executive Officer of PNI Digital Media. "Chris Egan will assume responsibility for managing and growing all of our existing business, capitalizing on his strong relationships with our clients that he has built up over the past eight years here at PNI. We are building a new management team to match future demand for 2012 and beyond."

About PNI Digital Media- PNI Digital Media operates the PNI Digital Media Platform, which provides transaction processing and order routing services for major retailers. The PNI Digital Media Platform connects consumer-ordered digital content, whether from online, in-store kiosks, desktop software or mobile phones, with retailers that have on-demand manufacturing capabilities for the production of personalized products such as photos, photo books, photo calendars, business cards and stationery. PNI Digital Media successfully generates millions of transactions each year for retailers and their thousands of locations worldwide.

Further information on our company can be found at www.pnimedia.com.

The statements that are not historical facts contained in this release are forward-looking statements that involve risks and uncertainties. PNI Digital Media's actual results could differ materially from those expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in technology, employee retention, inability to deliver on contracts, failure of customers to continue marketing the online solution, competition, general economic conditions, foreign exchange and other risks detailed in the Company's annual report and other filings. Additional information related to the Company can be found on SEDAR at www.sedar.com and on the SEC'S website at www.sec.gov/edgar.shtml. The information contained herein is subject to change without notice. PNI Digital Media shall not be liable for technical or editorial errors or omissions contained herein.

The TSX has neither approved nor disapproved the information contained in this release. PNI Digital Media relies upon litigation protection for "forward-looking" statements.

Neither the TSX nor its Regulation Services Provider (as that term is defined in the policies of the TSX) accepts responsibility for the adequacy or accuracy of this release.

Contacts:
PNI Digital Media Inc.
Simon Cairns
Investor Relations and Press Contact
866-544-4881
ir@pnimedia.com
www.pnimedia.com


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