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PM Digital Acquires Zeta Interactive Digital BusinessMarketing Agency Expands Its Creative, Web-Development Services; Broadens Search, Social and Analytics Capabilities (July 09, 2012)
NEW YORK, NY -- (Marketwire) -- 07/09/12 -- PM Digital, a digital marketing agency with blue-chip clients in the retail, publishing and non-profit sectors, announced today the acquisition of the digital services business of Zeta Interactive, a New York-based full-service interactive marketing agency.
The acquisition expands PM Digital's existing capabilities and provides access to an even deeper pool of talent and expertise across search, social, strategy and analytics as well as branding, creative and web development.
"This is such a fantastic move for the talent in both companies and for our clients. Bringing Zeta Interactive's digital practice under the PM Digital brand will deepen the agency's suite of multichannel marketing capabilities, particularly in creative and web development as well as in media and analytics," said Chris Paradysz, CEO of PM Digital. "The acquisition is representative of our continued focus on our clients' business needs, and we are excited to present them with an expanded team of experts."
PM Digital's acquisition of these assets comes at a time of significant momentum for the agency, which has steadily established itself as a strategic and creative industry leader. The agency has continued to bolster its leadership teams and has opened new offices to attract talent in multiple locations, including a recent addition in Scottsdale, Arizona. PM Digital has also deepened its offerings with new technology and methodologies including Paid Search Attribution, Search Geotargeting, and a Reporting App that gives clients instant access to campaign performance and results on their iPhone or Android devices.
"Zeta Interactive comes with the mindset that no marketing channel stands alone," continued Paradysz. "The team understands the synergies across channels and uses extensive analytical and creative capabilities to optimize marketers' programs, both of which are critical to building a successful agency."
Zeta Interactive's email platform and related services were acquired by Caivis Acquisition Corp. With a shared group of email clients, both companies have agreed to service arrangements that will provide a unified team approach, ensuring the continued delivery of exceptional services.
About PM Digital
PM Digital, a digital business of Paradysz, Inc., specializes in Paid Search, SEO, Social Commerce, Display Advertising, Shopping Feed Management, Web Analytics and Creative. Through customized, high-touch campaigns, we drive qualified traffic to our client's websites to grow their business online. Our talent, technology and industry knowledge enables our clients to consistently achieve YOY growth. Clients include The North Face, Keurig, Burt's Bees, Martha Stewart Living, TravelZoo, and Steve Madden, among others. PM Digital is headquartered in New York, New York and also has offices in California, Arizona, and South Carolina. For more on PM Digital's thought leadership, please visit: http://www.pmdigital.com/.
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