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PLAZAMEDIA Picks Snell & Wilcox MEMPHIS HD Encoders for Germanys First Dedicated HD Channel

To provide streamlined ingest, mastering, and playout for PREMIERE PHILIPS HD SPORT (January 12, 2006)

No fewer than three Snell & Wilcox MEMPHIS encoders have gone live at PLAZAMEDIA to enable flexible, high-quality ingest and mastering for PREMIERE PHILIPS HD SPORT, a dedicated HDTV sports channel from PREMIERE, Germanys largest pay-TV platform. The new PREMIERE HD sports channel, featuring soccer, ice hockey, basketball, and other international sports highlights and events, is among the first special programming channels to be offered in Germany and Austria.

?Continuous high definition presentation of popular sports programming from around the world demands reliability and quality, said PLAZAMEDIA Head of Technology Chris Wieland. ?The MEMPHIS encoder met our stringent standards for performance and picture quality and integrated smoothly with our Omneon Spectrum server system.

Installed at PLAZAMEDIAs Ismaning playout facility, the MEMPHIS HD encoders provide efficient ingest of 720p50/1080i50 and 720p60/1080i59.94 sports content from Europe and the United States. In addition to SD and HD 1080/720 formats, the MEMPHIS accepts uncompressed PCM, MP1L2, Dolby E, and AC-3 audio, and can encode at any MPEG-2 profile including 4:2:0 and 4:2:2, CBR/VBR, and I-Frame/Long GOP up to 175 Mbps.


The Snell & Wilcox MEMPHIS HD encoder uses the SMPTE 302M standard for audio encoding to embed both compressed and noncompressed audio streams into the MPEG-2 output, which is then captured, stored, and automatically routed at playout by the facilitys Omneon Spectrum media server system. Exceptional picture quality is made possible by Snell & Wilcoxs Emmy Award-winning Ph.C phase correlation motion estimation and Prefix compression preprocessing technologies. Integrated signal preconditioning and phase correlation motion estimation enable the MEMPHIS to generate the motion vectors so critical to pristine images in fast-moving sports coverage.

PLAZAMEDIAs store of Snell & Wilcox gear also includes an Alchemist Ph.C standards converter and two Ukon universal conversion platforms, which the company is using to upconvert archive material and other footage for HD broadcast. The Ukon also enables downconversion of HD programming for distribution via SD channels.

?We have worked with Snell & Wilcox conversion technologies for about a decade, and they have operated reliably, without a glitch, despite continuous operation, continued Wieland. ?Were very pleased to be relying on Snell & Wilcox solutions once again for playout of PREMIEREs innovative HD sports programming.


About PLAZAMEDIA GmbH
PLAZAMEDIA GmbH, an EM.TV Group company, is one of the leading full-service TV providers and the largest German sports TV producer. Since 1996, PLAZAMEDIA has lived and worked in AGROB Media Park in Munich-Ismaning. The company has produced major international sports events and high-class entertainment for years for leading customers such as DSF, PREMIERE, 9Live, ARD, ZDF, SAT.1, ProSieben, RTL, RTL II, and Walt Disney Television International. The operations at PLAZAMEDIA are led by Florian Nowosad (CEO) and Peter Grab (COO), with 230 full-time and 700 freelance employees.

More information is available online at www.PLAZAMEDIA.de.


About Snell & Wilcox
Snell & Wilcox, the leader in its field, delivers technologies and products that enable television and satellite broadcasters, post-production facilities, filmmakers, and communications professionals to move content seamlessly between analog, digital, high definition, and file-based systems and to bridge the worlds multiplicity of line/field and color standards. The company provides switchers and keyers, standards conversion systems, networked infrastructure components, and products for noise reduction, image enhancement, and restoration. In business since 1973, Snell & Wilcox maintains its U.S. headquarters in Burbank, Calif., and European headquarters in Hampshire, U.K. Additional offices are located in New York, China, France, Germany, Hong Kong, India, Japan, Lebanon, Malaysia, and Russia.

Visit www.snellwilcox.com for more information.

 


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Related Keywords:Snell & Wilcox, PLAZAMEDIA, MEMPHIS HD Encoders, ingest, encoders, Omneon Spectrum, Alchemist Ph.C, Ukon,

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