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PLAY WIns Promax/BDA Gold Award for FEARnet Project

(July 07, 2010)
DMN Newswire--2010-7-7--
      PLAY, a creative, television marketing house specializing in the creation of HD TV promos, TV trailers, launch campaigns, and sizzle reels, is the winner of a 2010 Promax/BDA Gold Award. The announcement was made today by Michael Victor, founder, PLAY.

      PLAY won the Promax Gold in the category of "Best On-Screen Services Promotion (VOD, PPV, etc.)" for its writing, editorial, and graphics work on a promotional spot called "FEARnet Barker."  Fear is the focus of the spot, centering around the on-demand channel, FEARnet's, monthly movie lineup for this past October. PLAY's goal was to drive home FEARnet as the "premiere place for fear," through the spot's cinematic look, experimental graphic design, and by taunting the audience with the question "FEARnet - Can You Face It?"

          To view this work, please see:


Originally launched in 2005 as Play Editorial by marketing specialist Michael Victor, PLAY is a full-service creative, television marketing house specializing in the creation and production of TV promos, TV trailers, launch campaigns, and sizzle reels, for the entertainment, media and broadcasting industries. Among the company's clients are E! Entertainment Television, Warner Bros. Television, Syfy, FX, ABC, FEARnet, USA Network's emerging "Sleuth" network, and many others.

In Summer 2010, PLAY restructured into four operating units. These units are PLAY/Creative (offering clients brand strategy, messaging, and script writing 
services), PLAY/Editorial (providing clients with HD and SD editorial services via Avid HD and Final Cut Pro HD systems, color correction, and online editorial), PLAY/Motion (designing original motion graphics and visual effects), and PLAY/Sound (full audio mixing, editorial, and layback capabilities). 

PLAY is located at 6464 Sunset Blvd., Suite # 605, Hollywood, CA, 90028. The phone is 323/469-3500, and the web is


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Related Keywords:PLAY, Fearnet, Promax/BDA, post production, editorial, animation, graphics

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