Interview: Page (1) of 1 - 10/02/07 Email this story to a friend. email article Print this page (Article printing at page facebook


New free editorial software from Pinnacle By Ko Maruyama
In the ever-growing world of small web videos, audiences are becoming picky about the content they are watching.  Although fast connections are available almost everywhere, people want to watch better content, whether or not they have to wait for download time.  Editing video, images and audio becomes just as important as the rest of your content, and Pinnacle has stepped in to fill a very large hole in the Windows operating system.

Pinnacle launches VideoSpin, a free solution which will allow you to edit videos, pictures and music into content people will really want to watch.   Pinnacle VideoSpin is actually based on Pinnacle's Pinnacle Studio consumer video editing software.  Because the free editing application is based on its bigger brother, you can open projects that have been saved in the free version and continue working on it with more advanced tools when you're ready to upgrade.

Want to be part of the public beta?  You can download the editing software for free from the Pinnacle website:

Because the software is mainly drag and drop navigation, just about anyone can make their movies better with a little creative editing.

What else is behind this software?  We had a chance to catch up with Pinnacle's VP of World Wide Marketing, Tanguy Leborgne for a short Q&A.

Thank you for answering a few questions about this great new editorial solution.

Digital Media Net (DMN) : Pinnacle has a long history of providing high end, professional software.  Who is the target user for this new free software?
Tanguy Leborgne (TL): VideoSpin is addressing the vast majority of consumers who are not ?video-enthusiasts, meaning that they either dont have any time to create ?Hollywood-like movies from their videos or pictures or theyre just more interested in the final result than in the process of making a movie. This target includes a wide span of users from digital camera users who dont have a clue yet of how they can share their digital pictures in an entertaining way to ?youTubers who just want to quickly assemble a movie and take it effortlessly to the Web.

DMN: How was VideoSpin conceived?
TL: Over the past years, we have been very successful with our core video-editing application for Consumers, Pinnacle Studio. We are actually the leader in this category both in the US and in Europe. While Pinnacle Studio is a great match for video-enthusiasts and hobbyists, we have realized that a vast majority of consumers still just dont do anything with the growing collection of digital media accumulating on their computers. Weve studied extensively the existing solutions and didnt found any that would address the root-cause of the consumers pain: no time, no obvious easy way to share movies and no guidance. This also convinced us that the best applications for video-editing still sit on a computer as they require horse power that is unevenly available over the web. So we looked at our best asset, the editing engine of Studio and worked on the best ways to simplify to the extreme the editing environment while adding more guidance through a communication window that can play web-served interactive content. We also worked hard on bringing adaptedcontent (titles, templates) that inspires todays consumers and that can be extended over-time.

DMN: Some of the features implemented in this free editing software are a great boon to PC users everywhere.  Some of the obvious benefits include background rendering, variable resolution preview, and multiple codec choices.  New editors might take these benefits for granted.  What other advanced features will users find in VideoSpin?

TL: The most advanced features in a free editor like VideoSpin, are its focus is on providing guidance and simplicity! So we have made it easy to understand the core elements of editing between the album, the timeline and the preview, including interactive tutorials that take our users by the hand and let them discover the simplest editing techniques like trimming clips, adding transitions, titles and audio.

DMN: Clearly this is a great tool for people who need to edit down the birthday party videos, special events, or other longer videos into small web movies - something friends and family can watch without reliving the entire event.  What delivery options to VideoSpin give users when they're done with the cut?
TL: Once you have edited your movie you can share it as a video file that you either attach to an e-mail or upload to the web using popular site like YouTube or YahooVideo! If you want to share your creation on more devices like the iPod video or more formats like Divx you can actually unlock these features for a nominal fee (we have a complete advanced codec pack for $14.95 for instance). And if you want to author and burn a DVD, youre ready to graduate from VideoSpin to Pinnacle Studio!

DMN: After new users experience VideoSpin, will they be familiar with other Pinnacle tools if they decide to move to a more advanced application in the Pinnacle family?
TL: Absolutely! We have integrated in VideoSpin the interface ingredients that have made Pinnacle Studio successful to reduce to its minimum any learning curve. Once a VideoSpin user feels comfortable enough with the video editing process, moving up to Pinnacle Studio is a breeze, as the basic elements of the editing window remain. The major difference then is the incredible power weve been able to put into Pinnacle Studio from the formats supported to the control you have over your movie-making experience and all the very professional features weve successfully adapted to consumers.

DMN:  Are there plans to develop a community of VideoSpin users?
TL: Yes, we believe that providing spaces for users to exchange ideas, share creations and simply inspire each other is fundamental for video editing. We will likely use our site as a starting place!

DMN:  Thanks for your time Tanguy.   We look forward to more interesting videos from the VideoSpin community and the larger group of Pinnacle family editors.

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Ko Maruyama is a freelance animator in Los Angeles.  In addition to working on film and broadcast animations, Ko teaches at Pasadena's Art Center College of Design - focusing on motion design.  When working, writing or testing software allows, you can find him lending a hand in the After Effects board and lurking among the Cinema4D, Visual Effects and Photoshop posts within the DMNForums.
Related Keywords:interview, product, editing software, free PC software, video editing for web, pinnacle, videospin

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