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PESA Strengthens Sales and MarketingMakes new appointments and promotions (August 05, 2004)
PESA Switching Systems, Inc., a leading provider of analog and digital video and audio equipment, today announced a series of appointments and promotions designed to advance product sales and foster stronger relationships with systems integrators and broadcast facilities.
"We've put a lot of effort into product development over the last year and are seeing a growing interest from the market," said PESA Senior Vice President of Sales and Marketing Bob McAlpine. "With this enhanced sales and marketing infrastructure in place to take PESA to the next level, I anticipate the coming year will be marked by even greater accomplishments."
Advancing the administration, management, and sales of PESA distribution products within the United States will be Susan Warren, who has been promoted to Director of Sales Operations and Distribution. With 14 years of experience with PESA, Warren brings to her new position a familiarity with the entire PESA product line and an understanding of the broadcast industry as a whole.
In the newly created role of Manager of Business Development, Randy Lloyd will initiate sales opportunities with select systems integrators, introducing them to the company's more integrated product line, and manage key accounts worldwide. Lloyd also will handle sales in the Midwest as Direct Area Sales Manager. Like Warren, he too has 14 years of experience at PESA. In their new roles, both Warren and Lloyd will report to McAlpine.
The new addition to the PESA team is Darren Fordham, who joins the company as Marketing Manager at the Huntsville, Ala., facility. With extensive background in engineering remote and mobile truck operations, as well as significant experience in integrating broadcast equipment to meet the needs of specific applications, Fordham will play an important part in developing and marketing the smart switching and routing solutions that sit at the heart of advanced broadcast systems. He will report to PESA Director of Marketing Dan Holland.
About PESA Switching Systems, Inc.
Located in Melville, N.Y., and Huntsville, Ala., PESA Switching Systems, Inc., is a leading manufacturer of high-quality analog and digital video and audio routing switchers and control systems for the broadcasting, mobile production, post-production, corporate, educational, cable, religious, industrial, and government markets. For more information, visit the PESA Web site at www.pesa.com.
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