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PESA Appoints Sobey for China Representation

To sell PESA's entire product line of digital video and audio equipment (March 22, 2005)

PESA, a wholly-owned subsidiary of QuStream Corporation, today announced that it has selected China's Sobey Digital Technology Company to sell PESA's entire product line of digital video and audio equipment in the Chinese market. Sobey is a leading developer, manufacturer, and system integrator of non-linear editing and media asset management systems, as well as a distributor of professional multimedia equipment in China. Sobey's broadcast software is in use at 360 television stations, including a 24-channel STV system established for national broadcaster CCTV.

"PESA products offer good performance in broadcast applications with the functionality our clients require and an intuitive control scheme that simplifies use and configuration," said Chen Jinsu, vice president at Sobey. "We also have found PESA switching systems to provide a competitive advantage not only with regard to quality, but also in terms of price. We are very pleased to be representing PESA in China, and we are confident that this relationship will help both companies extend their reach within the quickly growing Chinese broadcast market."

Sobey's sales infrastructure includes six branches, 28 offices, and a sales and support staff team comprising more than 150 staff. The company's network systems have been installed in TV stations of all sizes throughout the country, including major facilities such as CCTV, Beijing TV, Shanghai TV, Guangdong TV, Shenzhen TV, and Liaoning TV. The 2004 launch of a six-channel playout system for Wuhan TV established Sobey as a premier systems integrator within this market as well.

"Sobey has had a very successful history of providing first-rate broadcast solutions to clients across China, and we're excited that the complete PESA line is now part of this product offering," said Bob McAlpine, senior vice president of sales and marketing for PESA. "This is an important step toward even greater adoption of PESA products worldwide."

Learn more about PESA's complete line of products at

About Sobey
Sobey Digital Technology Co. Ltd. is one of the largest professional multimedia equipment manufacturers in China. Sobey's businesses include research and development, manufacturing, and distributing.

For more information visit

About PESA
Located in Melville, N.Y., and Huntsville, Ala., PESA is a leading manufacturer of high-quality analog and digital video and audio routing switchers and control systems for the broadcasting, mobile production, post-production, corporate, educational, cable, religious, industrial, and government markets.

For more information visit PESA at


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Related Keywords:PESA, Sobey, QuStream, Sobey Digital Technology Company, digital video, STV, Chen Jinsu, switching, CCTV, Bob McAlpine, audio routing, switchers,


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