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PDI Brings Award-Winning Power Distribution Portfolio to India

New Regional Operations; Leadership to Address Unique Power Requirements of Emerging Market's Most Complex Data Centers (April 02, 2012)

RICHMOND, VA -- (Marketwire) -- 04/03/12 -- Power Distribution, Inc. (PDI), a Smiths Interconnect business and leading provider of mission-critical power distribution equipment for data centers, alternative energy, industrial, and commercial power markets, today announced the company will continue to expand its global presence with new offices in India. Headquartered in Bangalore, this regional sales and service operations and new leadership will anchor PDI's rapidly-growing presence across Asia-Pacific.

Designed to address unique power requirements of the world's most complex data centers, PDI delivers the broadest portfolio of power distribution equipment and services. The company offers a wide range of mission-critical power distribution, static switching, and power monitoring equipment for corporate data centers. Core products include: i-CON Modular Data Center™, Branch Circuit Monitoring System (BCMS), the Powerwave Bus System™, control panels, transformers, custom magnetics and inductors.

"At PDI, we've built a reputation for having the technology and services customers demand when faced with meeting complex facility and data center power distribution challenges," said Jose Luis Crespo, VP International Sales at PDI. "Based on the tremendous response we've seen from customers in North America and Europe, our foothold in Asia Pac is the next logical step."

Core to today's announcement is the introduction of industry veteran Ramakrishnan Balasubramanian as PDI's Country Manager in India. He brings nearly 15 years of experience in the Indian technology market, having held senior sales positions at both PolyPhaser and Siemens Ltd., both in Bangalore. At PolyPhaser, Ramki built operations in Asia and drove the company's distributor and direct sales organizations throughout the Philippines, Vietnam, Indonesia, Taiwan, Korea, Japan, Australia and New Zealand. Based on this experience, Ramki is now tasked with growing PDI's sales infrastructure in India.

Continued Jose Luis, "Bangalore is one of the world's most active regions for data center application development. Given its vibrant and dense nature, the launch of our Indian operations in this market -- led by Ramki -- makes perfect sense."

For more information on PDI, read the latest industry articles: Power Distribution Management -- The Key to Increasing Data Center Efficiencies, Power to the People: Be Proactive When Meeting Power Distribution Needs and Building a Private Cloud? Don't Overlook the Power Implications. Or follow PDI on Twitter @PDICorp, Facebook and LinkedIn.

About Power Distribution, Inc.
Founded in 1978, PDI is a leading provider of power distribution equipment and services. PDI, part of Smiths Interconnect, is headquartered out of Virginia with additional manufacturing and engineering facilities in California and Michigan. The PDI, Marelco, and Onyx Power branded products cover a wide range of customized power solutions for data centers, wind, solar and other alternative energy, commercial, and industrial applications.

About Smiths Interconnect
Smiths Interconnect www.smithsinterconnect.com is a leader in technically differentiated electronic and radio frequency products that connect, protect and control critical systems for the wireless telecommunications, aerospace, defence, space, medical, rail, test and industrial markets. It is part of Smiths Group www.smiths.com, a global leader in applying advanced technologies for markets in threat and contraband detection, energy, medical devices, communications and engineered components. Smiths Group employs around 23,000 people in more than 50 countries.

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Dave Mulholland

Joline Biancavilla
BridgeView Marketing for PDI

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