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PAID Inc. Hires Tommy Nast as VP Business Development to Spur Continued Growth

(November 17, 2011)

BOSTON, MA and OXNARD, CA -- (Marketwire) -- 11/17/11 -- PAID Inc. (OTCBB: PAYD) has hired music industry heavy hitter Tommy Nast as VP of Business Development to further grow the company's celebrity services business.

"PAID Inc. celebrity services is at a turning point where we have the opportunity to expand exponentially and be a game changer within the industry," stated Keith Garde, President of PAID celebrity services. "Musical and entertainment artists are looking for 360 degree services to help them manage every aspect of their brand and we believe Tommy is in the ideal position to forge business relationships between PAID and these artists."

Garde noted, "Tommy Nast is very well known in the industry for his achievements in leading successful, profitable business enterprises and propelling clients to record-setting achievements. Having worked with Tommy over many years, I believe that his extensive entertainment business acumen and network of contacts will be a tremendous asset to PAID as we continue our efforts to establish PAID as the 'go to' company for innovation and excellence in turnkey brand management that helps artists earn more, own more and keep more of the business they create."

Nast brings a wealth of relationships with artist managers and music and sports agents, record company executives, radio programmers and veteran professionals in all facets of the music/entertainment universe, from his 30-year career. Nast has been a mover and shaker in the music industry, holding executive roles that have included being co-founder and co-president of independent music label RBE Music and Rock Band Entertainment, a full service multi-media marketing and promotional organization, whose clients include KISS, Bob Seger, Chickenfoot, The Sunset Strip Music Festival, and more; EVP of Business Development for CenterStaging Musical Productions, Inc. and rehearsals.com where he brokered partnerships with National Cinemedia, HULU, and Comcast and secured talent such as Tom Petty, John Mellencamp, and Nora Jones. Earlier he was EVP of Business Development for AEG Live, where he was integral in the development of AEG-TV and Network Live; and prior to that he was EVP of Music & Media for Clear Channel Multi Media Group, SFX Entertainment and most notably his 20 years at the helm of the Album Network/Network Magazine Group.


In his new role, Nast will develop and manage PAID's strategies to enhance artist brands and maximize monetization in all areas including VIP concert experiences, merchandise manufacturing and fulfillment, data base management, social media, video production for EPKs, web content, live concerts, DVDs and of course web development and more. Nast will be based in Los Angeles, helping PAID to establish its West Coast presence.

"I've known Keith for a long time and believe he has great insight in crafting PAID's service offering to meet a significant need in the entertainment industry," Nast remarked. "I am excited to be undertaking a new business challenge that allows me to leverage my business strategy expertise and introduce PAID to my extensive network of contacts who are seeking a conscientious turnkey provider of these types of services from a company that delivers the highest quality of products with tremendous results."

About PAID Inc.:
PAID Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, PAID offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. More details are available at www.paid.com.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:
Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange Commission.

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CONTACTS:
For PAID Inc.:
Julie Shepherd
Accentuate PR
+1.815.479.1833
Email Contact


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