Opinion: Page (1) of 3 - 01/15/02 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page facebook

Our Economic Bailout Might be Helped by Videoconferencing

By Gary Kayye, CTS
Video Highway in Use in the UK
The events of September 11, 2001 could mark a major milestone in our industrys development. Prior to then, the thought of meeting via videoconference instead of meeting in person was something the marketing departments of companies like Polycom, PictureTel and Intel pushed on our customers. Promoted as the "next best thing to being there", videoconferencing was known as convenient and potentially cost-saving alternative to flying all over the world to meet or train potential and realized clients.

The problem was, only companies with huge training, marketing or travel budgets could afford videoconferencing, so it was believed. It was a common practice to read of some executive somewhere saying that it was just too impersonal to do business via videoconference and also still more expensive than flying there.

Well, the truth was, and still is, cost is no longer an issue. But perception always rules. If you asked the average IT manager or AV director of a Fortune 100 company or even the AV director at the local college, they would perceive the cost to be in the $4.00 to $5.00 per minute range. And, the VTC units themselves were in the $20,000 to $40,000 range. I know, as I asked. As we in the ProAV market all know, thats wrong.

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