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Ortsbo's "Live & Global" Presents First International IZOD IndyCar Series Chat-Live from Sao Paulo, Brazil

Streaming Live in 53 Languages, Audiences Worldwide Will have an Opportunity to Interact With Sunoco Rookie of the Year, James Hinchcliffe and Brazilian Drivers, Helio Castroneves and Ana Beatriz in a Live Web Video Q&A (April 23, 2012)

LOS ANGELES, CALIFORNIA -- (Marketwire) -- 04/23/12 -- Ortsbo (www.ortsbo.com), the world's leading real-time experiential communications platform, will host a "Live & Global" Q&A on Friday, April 27, from Sao Paulo, Brazil, site of the IZOD IndyCar Series' Sao Paulo Indy 300.

Ortsbo will host it's first-ever INDYCAR "Live & Global" event outside of the US beginning at 7:30 p.m. BRT (6:30 p.m. ET). The Q&A will serve as an all-access event for fans around the world to interact with three-time Indianapolis 500 winner Helio Castroneves and top female Brazilian driver, Ana Beatriz. 2011 Sunoco Rookie of the Year and GoDaddy.com race car driver, James Hinchcliffe will host the event.

Using Ortsbo's proprietary, live subtitling technology on the Live & Global platform, viewers both locally and internationally can watch and participate in the webcast Q&A in real-time with closed captioning in any of Ortsbo's 53 supported languages. Additionally, fans and media alike will be able to submit written questions directly to the racing superstars during the one-hour interactive chat and follow along with the answers, all in their native language.

"Ortsbo's Live & Global events continue to help me and INDYCAR connect with fans everywhere in ways we've never done before," said Hinchcliffe. "We have a lot of loyal, very supportive fans out there and this is a great way to keep in touch with them. It's the ultimate 'back stage pass.'"


Participating in the interactive chat session are Castroneves and Beatriz. A 26-time IndyCar race winner, Castroneves has also experienced success off the track by being named the winner of American hit series "Dancing with the Stars" in its fifth season.

Hailing from Sao Paulo, Beatriz, won her first Firestone Indy Lights race at Nashville Superspeedway in July 2008, making her the first woman to win a race in this series. Beatriz went on to win her second Firestone Indy Lights race in June 2009 and became the first woman to win a race at Iowa Speedway in Newton, Iowa.

"International events and celebrities who touch fans from all over the world continue to reap the benefits of our technology," said David Lucatch, CEO of Ortsbo. "From INDYCAR to concerts, film festivals and the like, Ortsbo prides itself in being a pioneer in creating a global village with the use of these events. We look forward to continuing the trend of breaking international barriers and making meaningful conversations happen all over the globe."

Fans and media can register for the chat in advance or join live to submit their questions. Full details include:

Ortsbo Live & Global: IndyCar 300 Live from Apex Hospitality in Sao Paulo, Brazil Friday, April 27 7:30 p.m. BRT (3:30 p.m. Pacific / 11:30 p.m. UK / 6:30 p.m. Eastern) To participate: www.Liveandglobal.com/indycar

Ortsbo has hosted numerous very successful Live & Global multi-lingual Q&A sessions including Marvel's recent worldwide premiere of "The Avengers," and other broadcasts featuring Gene Simmons interviewing the legendary Stan Lee at the Sundance Film Festival, a Steven Spielberg global event, Variety Magazine's coverage of the BAFTA Awards red carpet, a conversation with the legendary Andretti IndyCar racing family and at the Classic Rock Awards at London's Roundhouse.

For more information about Ortsbo (www.ortsbo.com), visit: http://www.facebook.com/Ortsbo and follow the company on Twitter: http://twitter.com/ortsbo.

About Ortsbo.com

Now with over 100 million unique users in over 170 countries and territories, Ortsbo (www.ortsbo.com) enables real-time conversational translation for more than 50 languages. Ortsbo's flagship product for social media supports global communications with instant translation capability and real-time, multi-lingual social media chat. Ortsbo's technologies support major social platforms including MSN, Google, Facebook, Twitter and Yahoo!, as well as all major desktop and mobile operating systems, browsers and devices. Ortsbo, based in Toronto and with offices in Los Angeles and New York, is a subsidiary of Intertainment Media (www.intertainmentmedia.com).

On February 28, 2012, Intertainment Media announced that Intertainment and its Board of Directors have reviewed various options for the spin out of its subsidiary Ortsbo Inc., and have elected to proceed with a transaction structure that it believes will be the most favorable to the current security holders of Intertainment. For further information, please refer to Intertainment Media's announcement filed at www.sedar.com.

About Intertainment Media Inc.

Headquartered in both Los Angeles, CA and the Toronto, Canada area, with additional offices in New York and San Mateo, CA, Intertainment Media, Inc. (www.intertainmentmedia.com), ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T), a Rich Media Applications leader, is focused on delivering leading edge technology and marketing solutions that enable clients to power enhanced branding, loyalty initiatives and consumer engagement. Intertainment Media is based in Toronto, Canada, and owns and operates a number of key properties including Ortsbo, Ad Taffy, itiBiti and Magnum.

Contacts:
MEDIA CONTACTS
Ortsbo Contacts:
Miller PR
Nicole Rodrigues
323-761-7239
Nicole@miller-pr.com

Ortsbo/Intertainment Media Inc.
David Lucatch
CEO
800-395-9943 / 905-763-3510
info@intertainmentmedia.com


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