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Ortsbo Welcomes Paul Stanley as Spokesperson and Business Partner

(May 03, 2012)

LOS ANGELES, CALIFORNIA and TORONTO, ONTARIO -- (Marketwire) -- 05/03/12 -- Ortsbo Inc. ( ("Ortsbo" or the "Company"), the world's leading experiential communications company, a subsidiary of Intertainment Media Inc. ("Intertainment") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) is pleased to announce that legendary rock icon, entrepreneur and co-founder of KISS, Paul Stanley has joined Ortsbo as a spokesperson and business partner. Mr. Stanley is expected to help bring the world of live entertainment and global sponsorship and merchandising to fans through Ortsbo's unique real-time interactive experiential platform in over 50 languages.

Mr. Stanley will be working directly with the Ortsbo team to develop and initiate Ortsbo's entre into global socialization of live event programming. The platform will allow fans at live concert venues to interact with other fans around the globe, in real-time in over 50 languages through Twitter, Facebook, and online through Ortsbo's Live & Global platform creating a social, global village at live entertainment and sports events.

In addition to socialization, the program will connect global fans to exclusive sponsors, offers and merchandising opportunities partnered with Ortsbo.

"We are very excited and honored to have Paul Stanley join Ortsbo. For almost 40 years, Paul has been a major influence in the entertainment industry. Together with Gene Simmons, KISS has become one of the true giants of global business with over 3,000 licensed products and continues to perform for sold out audiences and set records around the world," said David Lucatch, CEO Ortsbo / Intertainment. "Paul's entrepreneurial and artistic visions have continued to garner successes beyond the entertainment industry and we welcome the opportunity to work with him to extend Ortsbo's brand and reach into global live venue socialization."

This program will also be integrated into New York City's newest major venue, The Barclay Center in Brooklyn, NY where Ortsbo is a partner. The Barclay Center is scheduled to open Fall 2012.

In addition to creating the world's first globally socialized live events, Paul Stanley and Gene Simmons of KISS together with Ortsbo hold the Guinness World Record for the Most Nationalities in an Online Chat, having established the record in May 2011 with 88 countries participating. Since then, Ortsbo has unofficially smashed the established record having as many as 161 countries participating in real-time multilingual chat broadcast events including Steven Spielberg at the Warhorse premiere in NYC, The British Academy of Film and Television Awards in London and The Avengers Movie premiere in Los Angeles.

Paul Stanley comments, "Fluent simultaneous conversation across all languages and in real time isn't science fiction, it's Ortsbo. Ortsbo is the universal language that breaks down the barriers separating countries and cultures and turns a vast planet into a global village".

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About Paul Stanley:

For more than 30 years, Paul Stanley has reigned supreme as one of the single-most recognizable front men in the history of rock and roll. He's the chief songwriter, driving force and unwavering voice of KISS. A visionary and trendsetter since the early 1970s, Stanley's passion for both the musical and visual arts has perhaps been the key to the astonishing ongoing worldwide phenomenon known as KISS.

Stanley single-handedly penned such escapist anthems as "Love Gun," "God of Thunder" and "Black Diamond." He was the golden throat that throttled "Detroit Rock City," the charismatic swagger behind "I Was Made For Lovin' You," and stripped of makeup, was the unmasked troubadour that breathed vocal life into the ballads "Reason to Live," "Forever" and "Every Time I Look At You." His artistic and visual input has been seen in his designs of KISS album covers, stages and apparel.

Stanley has also overseen the band's development and expansion into a worldwide brand with more than 3,000 licensees. Over the last 30 years Stanley has channelled his musical vision designing and developing signature musical instruments including guitars that continue to be marketed by numerous musical instrument companies with dollar sales now standing in the tens of millions.

As an accomplished solo performer, Stanley released Live to Win (New Door Records/ Universal Music Enterprises), his first solo album in more than 25 years, and second overall. In Live to Win. In 2008, Stanley released the heavily-awaiting concert DVD, "One Live Kiss," that quickly went to the top of the music video charts. Stanley also served as producer for KISS's 2009 acclaimed release Sonic Boom that debuted at number one on the Billboard Hard Rock Chart. He has just completed production on KISS's much anticipated follow up album, Monster.

In addition to the concert stage, Stanley has also played to theatrical audiences in the title role of The Phantom in "The Phantom of the Opera". Paul was chosen to be the final Phantom in the 10 year run of the Toronto production. The show posted million dollar weekly ticket sales during his historic 6 month run in which he performed 8 shows a week to nightly standing ovations.

During his time in Toronto Paul became spokesman for the Canadian based About Face organization which deals with children with facial differences and its impact on them. In this role Stanley met and spoke with both parents and children about his own personal experience with the birth defect known as microtia which is a deformity of the outer ear and an additional loss of hearing on his right side. In that role he also spoke to school classes teaching them to understand and embrace those with differences.

After being contacted by the prestigious HOUSE Research Institute, Stanley accepted the opportunity to become the Ambassador Spokesperson educating the public to the risks of unprotected exposure to loud sounds and music, which has resulted in an epidemic of hearing loss among teens. Stanley now travels lecturing and advocating on the dangers of exposure to high volumes.

Stanley also returned to his passion for painting ten years ago by creating portraits and abstracts that are emotionally-charged compositions. He aims to maximize the direct, physical impact of his paintings through scale, texture, color and simplicity of images. In a few short years of exhibiting, Stanley's works have been acquired by numerous art collectors and he has been commissioned to create large works to be displayed internationally. His tremendous success has translated into well over $3 million in sales in 2010 and is on record-pace to exceed those figures this year.

About Ortsbo Inc.

Now with over 100 million unique users in over 170 countries and territories, Ortsbo ( enables real-time conversational translation for more than 50 languages. Ortsbo's flagship product for social media supports global communications with instant translation capability and real-time, multi-lingual social media chat. Ortsbo's technologies support major social platforms including MSN, Google, Facebook, Twitter and Yahoo!, as well as all major desktop and mobile operating systems, browsers and devices. Ortsbo, based in Toronto and with offices in Los Angeles and New York, is a subsidiary of Intertainment Media (

Ortsbo also provide commercial application services for real-time closed captioning and subtitling for broadcast streams, commercial integration and merchandising, customer care programs and communications services.

On February 28, 2012, Intertainment announced that Intertainment and its Board of Directors have reviewed various options for the spin out of its subsidiary Ortsbo Inc., and have elected to proceed with a transaction structure that it believes will be the most favorable to the current security holders of Intertainment. For further information, please refer to Intertainment Media's announcement filed at

About Intertainment Media Inc.

Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo, Deal Frenzy and Magnum, with investments in leading edge technologies and social media platforms including For more information on Intertainment and its properties, please visit

Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the unofficial market of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".

Reader Advisory

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Ortsbo/Intertainment Media Inc.
Jacqueline Saltzer-Lamb
Corporate Communications
[email protected]

Ortsbo/Intertainment Media Inc.
David Lucatch
800-395-9943 or 905-763-3510
[email protected]

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