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Orad Teams With Manhattan's All Set Productions to Provide True Virtual Studio Services to Clients

(May 07, 2009)
DMN Newswire--2009-5-7--Orad Hi-Tec Systems today announced that All Set Productions, located in New York in Manhattan's Times Square, is implementing Orad's ProSet(TM) virtual studio system to create a one-stop-shop for virtual set production needs. Thanks to the new virtual 3D solution, All Set can now offer professional media and production services for projects such as feature films, documentaries, talk shows, commercials, and television news specials.

"Our partnership with Orad the world leader in virtual and broadcast graphics technologies represents a change that will take us to the next level as a business," said Chris Devine, president of All Set. "For some people, the traditional understanding of green-screen was that it looked unnatural. But Orad's ProSet capabilities are very different and much more advanced than green-screen. ProSet features camera-tracking and other innovations resulting in unparalleled realism. Whether you're a first-time producer or a seasoned professional, our new partnership with Orad means you can walk in our door with an idea and walk out with a complete production of outstanding technical quality."

Virtual set technology saves content producers, such as major networks, advertising agencies, and cable channels, a significant amount of money on production costs, particularly one-time productions which prove expensive and time-consuming with conventional sets. Using virtual sets like ProSet, end-to-end production time can be reduced from a few weeks to a few days and come at a much lower cost, important to consider in today's economy.

Implementation of Orad's ProSet solution enables All Set clients to replace physical sets completely, avoiding the expense of building and storing them. In addition, Orad technology allows All Set to transform its facility in a matter of minutes so that as many as four or five different shows can be produced in a single day. Likewise, a client with a last-minute deadline can have his or her virtual set loaded and ready for a shoot with only a few minutes' notice.

"The ProSet virtual studio system is crucial to All Set's ability to create unique, high-quality productions for a wide variety of clients in a cost-effective way," said Avi Sharir, CEO and president of Orad Hi-Tec Systems. "Because products like ProSet empower our customers to expand their businesses creatively and take advantage of coming opportunities, Orad continues to maintain its presence at the forefront of the virtual studio marketplace."

ProSet is based on Orad's proven high-definition video graphics (HDVG) rendering platform. ProSet is a complete virtual studio solution with tightly integrated hardware, software, and camera tracking technologies. Ideal for all types of productions, ProSet can be used with complete on-air graphics, tickers, rundown solutions, and multi-channel controllers.

All Set Productions is a full production and broadcast facility that was launched in 2006. Clients include CBS SportsLine, Viacom, Yahoo!®, former Vice President Al Gore, New York Mayor Michael Bloomberg, HBO®, and Showtime®.

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About All Set Productions
Now part of TSQ Media, All Set Productions is Manhattan's premier virtual set studio for professional television production providing the most advanced technologies and equipment, an endless selection of virtual sets, and an impressive staff of broadcast professionals. Our pre-lit "green-screen" studios are well-equipped with multiple cameras, including teleprompter, and offer both HD and SD broadcast options.

About Orad Hi-Tec Systems
Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphics solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad's compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT). For more information, visit


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