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Options Media Licenses Illume Enterprise Software

(March 16, 2012)

NEW YORK, NY -- (Marketwire) -- 03/16/12 -- PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc. (OTCQB: OPMG) (PINKSHEETS: OPMG), a leading provider of mobile applications software, today announced that it has licensed Illume Software's iZup software for the enterprise market. The licensing agreement replaces the definitive agreement for the acquisition of Illume Software that was announced on January 30, 2012. Under the license agreement, Options Media will be making Illume's iZup enterprise software available to its clients. Terms of the licensing agreement were not disclosed.

"Although we are not moving forward with the acquisition, this licensing agreement allows us to sell Illume's iZup enterprise software," said Keith St. Clair, Chairman of Options Media. "We believe that with Illume's proven enterprise solution that provides safer roads for everyone, enhanced productivity, reduced corporate exposure to liability and compliance monitoring, PhoneGuard will be offering the best solutions to prevent distracted driving to both the consumer and enterprise markets. We remain confident in our ability to become the preferred solution for this growing national epidemic."

"We are looking forward to building our relationship with PhoneGuard through the licensing of our iZup enterprise software as we continue to address this important national issue," said Dan Ross, Chief Executive Officer of Illume Software.

For more information regarding PhoneGuard applications, visit, or on Twitter at @Phone_Guard.

About PhoneGuard, Inc.
PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc., is a leading provider of mobile applications software. The Company's flagship product, personal security and anti-texting while driving software application suite, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for GPS tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the software will lock the keyboard and prevent the user from emailing, surfing the web or texting. While PhoneGuard's Software is designed to prevent texting while driving, it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding.

Forward-Looking Statements
This press release contains forward-looking statements including potential revenue from the sale of PhoneGuard products, our belief that the timing of our introduction of the product is optimal and plans for the sale of PhoneGuard. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include unanticipated changes to the working relationship between Justin Bieber and PhoneGuard and Cellairis and PhoneGuard, and the willingness and/or the ability of consumers to pay for the paid application.

Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2010. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Investor Relations Contact:
Stephanie Prince / Jody Burfening
(212) 838-3777
Email Contact

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