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Options Media Launches Proprietary Lead Generation PortalCompany Margins Expected to Improve (July 10, 2009)
BOCA RATON, FL -- (Marketwire) -- 07/10/09 -- Options Media Group Holdings, Inc. (OTCBB: OPMG), a leading Email Service Provider ("ESP") and Permission-based email, SMS/text messaging, and Lead Generation company, today announced it has launched its proprietary lead generation online advertising portal.
The Options Media Lead Generation (Lead Gen) Portal provides several ways for advertisers to put targeted offers in front of a buying consumer audience via a proprietary network of websites all specifically built by Options Media. Advertisers pay per generated lead on a cost per lead (the delivery of just the name and contact details) or cost per acquisition basis (an actual credit card paid transaction.)
The Options Media Lead Generation Portal is unique due to the daily site traffic that will be generated through email messaging from the Options Media Database as well as through the company's own ESP (Email Service Provider) clients.
An opted-in email user will receive an email with various incentives such as a chance to get a $50 Target gift Card, a Dell Laptop, an Apple iPod or a $50 Victoria's Secret gift certificate. Once the user clicks the link to get the incentive they are immediately sent into the Lead Generation Portal where they are presented with a variety of advertiser offers. Each time a user clicks a tab to receive further information, the advertiser is charged for a generated lead.
The network is managed within the Options Media Lead Generation division and utilizes advanced network technology and expertise. A dedicated account management and media team will work with advertisers from the education, health, financial and general consumer markets to place offers.
"The response to the Options Media Lead Gen Portal among advertisers and other Lead Gen companies during our initial launch period has been overwhelmingly positive," said Scott Frohman, CEO of Options Media. "They recognize the value of working with a Lead Gen partner that can guarantee ongoing traffic for increased exposure of their ads. The bottom line is that our portal will give advertisers greater return on their lead generation investment because their ads will be seen by fresh prospects each day."
"By utilizing our own portal network, internal email prospect database, as well as our email delivery platform, we will significantly increase our lead generation gross margins and our operating performance."
"The trend of increasing margins and closing in on positive cash flow is evident not just in our lead generation area, but in all areas of the company," explains Frohman. "As a matter of fact our permission-based email business is growing with campaigns being successfully implemented for companies such as Wynn Hotels, Palms Casino, Best Western Hotels, Jamba Juice, Army National Guard, Toyota Dealerships, Gerber, and other top brands just in the last few months. By adding this Lead Generation Platform to our existing email marketing capabilities, we are now able to generate a significant amount of leads with higher gross margins."
About Options Media Group
Options Media Group Holdings, Inc. is an email services provider for on-demand e-mail marketing to create, send, and track professional and permission-based e-mail marketing campaigns. Additionally, Options media provides precision direct marketing solutions including email marketing, SMS/mobile marketing, SMS/keyword marketing, custom lead generation and creative services. Options Media provides clients with access to software, hardware, bandwidth, and exclusive domains and IP addresses, as well as the ability to upload and manage subscribers, and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act") including the prospects and potential for 2009 and anticipated 2009 cash flow. Additionally, words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include economic issues relating to the current recession, potential advertising spending and potential consumer spending reductions, our ability to raise necessary working capital and the impact of competitive factors. Further information on Option Media Group's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-K filed on April 1, 2008. Options Media does not undertake any duty nor does it intend to update the results of these forward-looking statements.
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