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Openet Unveils Subscriber Engagement Engine, Empowers Subscribers to Personalize Data Use and Spend

Industry-First Solution Enables Operators to Enhance the Customer Experience by Offering Real-Time Bill Controls Directly to the Subscriber (October 25, 2011)

DUBLIN, IRELAND -- (Marketwire) -- 10/25/11 -- Openet, a leading provider of Service Optimization Software (SOS) to tier one communications and media service providers, today announced the immediate availability of the Openet Subscriber Engagement Engine, an industry-first product that gives subscribers real-time visibility into their usage and enables them to directly control, manage and personalize their services, balances and spend.

The increasing cost of delivering against bandwidth demand is driving operators to replace flat rate pricing with sophisticated, personalized service offerings. For these new offerings to be successful, subscribers need a means to select the services they want, monitor their usage of a service in real-time, and avoid the 'bill shock' associated with running up large unexpected bills when roaming or using data services. Openet's Subscriber Engagement Engine provides real-time insight and control by aggregating data directly from BSS/OSS systems and delivering it directly to a consumer's mobile device.

Empowering subscribers to completely personalize their services, monitor real-time usage and spend, and receive personalized notifications through their mobile device is an industry-first. With Openet's Subscriber Engagement Engine, operators can reduce the complexity around data offerings, simplify the presentation and purchase of services and offer promotions that are completely customized to the customer's desired use and spend.

"The Subscriber Engagement Engine is a natural evolution of Policy and Charging Control," said Openet CMO, Mike Manzo. "It enables operators to completely overhaul and transform the customer experience by creating a new channel for dialogue between consumers and operators to drive new business models, reduce frustration, and eliminate bill shock."

The Subscriber Engagement Engine acts as a central gateway for extending the integration of Policy and Charging elements to include the mobile device. The Subscriber Engagement Engine can be specifically branded by the operator and delivered directly on a mobile device. Operators gain a direct channel to interact with each subscriber and can process requests in a way that is accurate in value and time, while remaining completely personalized to the individual user. Since operators can immediately scale this automatically responsive service to all of their subscribers, they can significantly reduce the resources and costs needed to set up and administer individually customized controls.

For more information on Openet's Subscriber Engagement Engine, please visit:

About Openet
Openet is a leading innovative provider of Service Optimization Software (SOS) to tier one communications and media service providers. To succeed, service providers in all markets must know their customers, deploy innovative business models and effectively monetize services. Openet's offerings are engineered to provide an optimal experience while minimizing cost and maximizing revenue -- making the most of every network and customer. Openet's Policy Manager and associated software has been deployed by operators in the United States, Europe, Asia, Africa, the Middle East and Latin America. For more information, please visit

Andrea Kavanagh
(917) 232-2645
[email protected]

Megan Lane
SHIFT Communications
(617) 779-1854
[email protected]

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