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OpenTV and Matsushita to Develop iTV Platform for Japan

OpenTV's HTML and Matsushita's BML Technologies to Develop Interactive Digital Broadcasting Platform for the Second-Largest Economy in the World (November 14, 2001)
OpenTV today announced that it has formed a strategic alliance with Matsushita Electric Industrial Company Limited, the world's largest consumer electronics company best known outside Japan by its Panasonic brand name, to develop jointly an interactive solution that supports the current Japanese digital broadcasting standards.

Matsushita has selected OpenTV's HTML technology, Device Mosaic, to develop a new product -- an integrated browser comprised of HTML and BML technology -- for enhanced on-demand interactive applications that are BML compliant. BML is Japan's standards markup language for the digital broadcast industry.

"We believe the Japanese market with 50 million television households made up of consumers who are adept at responding to new technologies will respond very positively to the opportunity to enhance their digital television viewing experience," said James Ackerman, OpenTV CEO.

Mr. Fujio Nakajima, Director of the DTV Network Solution Center, AVC, Matsushita Electric Industrial Co., Ltd., commented, "Through this alliance, we will jointly develop software optimized for the Japanese market by integrating OpenTV's HTML technology and Matsushita's BML-related technology, and plan to convert industry standard technology into products ahead of other companies. This alliance builds on an existing relationship in which OpenTV and Matsushita have already joined forces in developing interactive TV solutions for UK's BSkyB and for a DVB/MHP solution, a new digital broadcasting standard in the European market."

Through this strategic alliance, the two companies will integrate OpenTV's HTML technology and Matsushita's BML technology to jointly develop data broadcasting-related software, including a browser that can be used in BML digital satellite broadcasting technology stipulated by the Association of Radio Industries and Businesses (ARIB), the next 110-degree CS broadcasting technology, and the cumulative type data broadcasting offered by ep Co., Ltd. in which Matsushita has a stake. They expect to provide TV and set-top box manufacturers that produce products for digital satellite broadcasting, 110-degree CS broadcasting, and ep Co., Ltd. with software and middleware solutions by March 2002.

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Related Keywords:DTV Professional, OpenTV, Matsushita Electric Industrial Company Limited, Japan, Panasonic, interactive solution, Japanese digital broadcasting standards

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