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OpenFeint Helps Generate 1.58 Million Downloads for Indie Game Air Assault in One Week

Expands Successful Free Game of the Day Program (March 08, 2010)

SAN FRANCISCO, CA -- (Marketwire) -- 03/08/10 -- OpenFeint, the leading social gaming network for the iPhone™, today announced that it helped independent developer SnakeHead Software generate 1.58 million downloads of its game Air Assault in just one week. OpenFeint featured Air Assault in coordination with the launch of its new website,, which offers players free games every day.

"Promoting Air Assault on both and inside the OpenFeint app has been a really powerful promotional tool for us," said Gerald Bailey, President & Founder, SnakeHead Software. "Because of this promotion, we were able to rapidly move up Apple's Top Free charts and gain amazing visibility for our game, pushing us to the number 2 spot in less than 48 hours! With over 1.58 million downloads in one week, we now have an amazing captive audience."

OpenFeint also announced the beginning of a month-long campaign for that will start with a launch party next week at GDC. Developers interested in attending should email [email protected] for more information.

"Free Game of the Day is a great promotional opportunity for game developers that want to create an instant audience for their games," said Jason Citron, CEO & Founder of Aurora Feint. "Unlike other app promotion options, OpenFeint also provides access to over 15 million players, giving developers the best exposure for their applications available."

OpenFeint-enabled games have held several top spots in Apple's Free and Paid Apps rankings. Free apps have included Air Assault (#2), Valet Hero from Game Gatos (#2), and Flick Kick Field Goal (#4). Current paid apps include All-in-1 Gamebox (#1) and Alpine Crawler World (#4).

About Aurora Feint, Inc.:
Aurora Feint, Inc.'s software development kit, OpenFeint, allows game publishers to implement services which enable mobile social gaming. With over 15 million registered users and a presence in over 1,000 iPhone games, OpenFeint is the first and largest social gaming platform for the iPhone. Aurora Feint is backed by DeNA Inc.

Note: Aurora Feint™ is a trademark of Aurora Feint, Inc., Apple, iPhone™ and AppStore™ are trademarks of Apple, Inc.

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Peter Brooks
Aurora Feint
415 255-1554
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