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OpTier Rebrands APM Product, Signifying Industry Need for New Approach to APM to Assure Today's Always-on Business

Traditional Approaches Cannot Keep Pace With Today's IT Complexities Such as Cloud, Mobile and Constant Change (February 14, 2012)

NEW YORK, NY -- (Marketwire) -- 02/14/12 -- OpTier, the leader in business transaction-driven application performance management (APM), today announced it has rebranded its product to OpTier Always-on APM™ and company tagline to Always-on Business to reflect its commitment to providing solutions that assure modern businesses are always on. Delivering always-on business in today's world means making every user interaction count: wherever users are, however users interact, over any IT architecture. OpTier helps businesses deliver immediate user response with faster transactions, and be dynamic to resist impact of changes. Businesses can then be more agile to take advantage of new opportunities.

"OpTier's rebranding to focus on the always-on nature of its approach to APM aligns well with customer needs to constantly manage and optimize end-to-end application performance and end user experience inside and outside company firewalls," stated Mary Johnston Turner, IDC Research Vice President Enterprise Systems Management Software. She adds, "As business applications become more complex and dynamic, enterprise IT teams need accurate analytics and insight 7x24 in order to keep the business operating effectively."

Assuring always-on business has become increasingly challenging as new complexities and changes disrupt business and IT like never before. IT has evolved to be more distributed and modular, with complex architectures now undergoing another phase as cloud and mobile technologies are adopted. The increased frequency of changes to business applications means IT must be more agile and able to quickly move to assure the performance of IT services.

Traditional approaches to APM software such as legacy silo-based diagnostic solutions, synthetic monitoring and other approaches cannot keep pace and fail to deliver always-on business because they were built for a siloed IT world. Even new solutions that take cloud, for instance, into account are tactical in nature, focusing on the new element in the picture but failing to deliver true end-to-end support for the whole of the IT estate.

OpTier, recently positioned a Leader in Gartner's Magic Quadrant for APM and who pioneered the Business Transaction Monitoring (BTM) approach to managing application performance by tracking real user transactions end-to-end, is committed to Always-on APM which manages all transactions, all the time with low overhead, enabling IT to change the game in application performance. OpTier completes enterprise APM strategy by combining its patented BTM technology with end-user experience and application diagnostics.

"IT is currently facing dramatic challenges from three arenas -- new technologies such as cloud and mobile; process issues as IT is being forced to evolve beyond its silos towards a more service-centric way of working; and relevance issues, as IT is being asked to demonstrate business value in response to dramatically increasing global competition," said Dennis Drogseth, Vice President with Enterprise Management Associates. "OpTier's always-on business approach can directly address all three challenges given its dynamic currency, its insights into business impacts and business processes, its transaction-centric end-to-end cohesiveness, and its proven ability to work effectively in broader service management ecosystems."

Under the rebrand all the product components of the OpTier BTM suite will now be renamed OpTier Always-on APM.

Customers will now have access to the complete always-on APM functionality in a single product that sets itself apart with key differentiators:

  • its patented Active Context Tracking (ACT) technology that tracks user transactions end-to-end, including every user interaction, from every device across dedicated and cloud infrastructures
  • its Living Topology that automatically discovers and maps application and service dependencies in real-time
  • Actionable Analytics based on a powerful OLAP engine for real-time multi-dimensional views and its Complex Event Processing for smarter business-centric alerts
  • Always-on, low overhead deep application diagnostics for faster problem resolution

Always-on APM is available in a single product that spans any architecture (on-premise, off premise, private, public, hybrid cloud, client server, mainframe, etc.) with low-overhead for production, development and QA.

"OpTier's customers are Global Fortune 1000 companies whose business must be always-on to remain competitive," said Mark Thompson, President of OpTier. "They have been investing in APM and BSM solutions for many years but find that these 'sometimes-on' tools do not cut it, leaving IT guessing and scrambling while business is impacted. A singular focus on Always-on Business allows OpTier to help customers find and fix problems faster, avoid outages proactively and be resilient to the impact of change by tracking all user interactions anytime, anywhere."

OpTier also announced today a major new release of its flagship offering under the new brand, OpTier Always-on APM version 4.5 with significant enhancements designed for today's Always-on business. (Editors, please see separate press release titled: "OpTier Always-on APM 4.5 Now Available for Today's Always-on Business," dated February 14, 2012)

Join IDC and OpTier today for webcast titled "How Cloud, Mobility and Analytics are Driving New Approaches to APM" at

About OpTier
In today's always-on economy, businesses need always-on application performance. OpTier is the leader in enterprise-class, transaction-driven Application Performance Management (APM), assuring more business transactions every second than any other IT management vendor. OpTier's always-on, business-transaction approach automatically ties together the business process, end-user, application, datacenter and cloud perspectives, providing unmatched visibility across silos. A complete APM solution in a single product, OpTier Always-on APM™ delivers actionable intelligence to manage application performance that drives business. Global 1000 customers, including Capgemini, Deutsche Bank, Morgan Stanley and O2,protect revenue and improve client experience by eliminating outages, resolving problems 100 times faster and optimizing returns from existing IT investments. A recognized leader in Gartner's2011 Magic Quadrant for Application Performance Monitoring, OpTier pioneered the concept that transactions are where IT and business meet.

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Media contact:

Anne Herreria for OpTier
Email Contact
t. 408.858.4749

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