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Ontario Centres of Excellence (OCE) Relies Upon Mobile Marketing App Developed by Toronto-Based Mobile Fringe to Keep Attendees in the Loop

(May 17, 2010)

TORONTO, ONTARIO -- (Marketwire) -- 05/17/10 -- Discovery 2010, the innovation showcase hosted by Ontario Centres of Excellence (OCE) is scheduled for May 17th and 18th at the Metro Toronto Convention Centre. Those attending this sprawling event will find it much easier to budget their time and maneuver their way through the 2-day show, thanks to an innovative mobile software application developed by Mobile Fringe. The app will be available for both the iPhone and Blackberry platform.

Discovery 2010 focuses on emerging trends in advanced health, clean technology, digital media, manufacturing and the green economy.

This is the third software application specifically developed by Mobile Fringe for North American conventions. The previous apps were:

1. Online Revealed Conference, Montreal: top hospitality professionals. 2. ICSC Fusion Convention, Chicago: International Council of Shopping Centers.


"Our conference mobile applications are a huge benefit for those attending the conference. Accessing key information in the palm of your hand and staying in touch to others at the conference is important," states Steve Sorge, CEO of Mobile Fringe.

"The Mobile Fringe application merges well with the entire theme of Discovery. It's a new and emerging technology and of course because it's paperless it's also a totally green solution. For Mobile Fringe, it is an excellent example of our capability."

The OCE iPhone and Blackberry apps incorporate such invaluable tools as:

-- Conference agenda -- Exhibit floor map -- Details about the convention centre -- GPS directions to the hotel -- Transportation information -- Guides to local restaurants and shopping malls -- Social media tools - Twitter, Facebook and Linkedin

Sorge indicated Mobile Fringe has yet another convention app, in the works. This latest app has been commissioned by a major Las Vegas convention, scheduled for late May. More details will be revealed in a couple weeks, according to Sorge.

The keynote speaker for Discovery 2010 the OCE convention will be Steve Wozniak, co-founder of Apple and a huge tech enthusiast.

"I'm confident that the Discovery participants and even some of the keynote speakers will find this application really exciting and of course helpful as they make their way around the show floor," Sorge said.

About Mobile Fringe

Mobile Fringe is a mobile marketing and development company specializing in iPhone, Blackberry and Android.

We will turn your visions into mobile realities and will not only design and develop a state of the art mobile app but will go to great lengths to make our clients ride this incredible mobile wave.

Mobile Fringe's proprietary mobile marketing platforms allow its clients a fast time to market, mobile content management and incredible value. (www.mobilefringe.com)

About OCE

The Ontario Centres of Excellence is the pre-eminent research-to-commercialization vehicle in Ontario.

We take ideas to income. Created in response to Ontario's most critical competitive challenges, we facilitate economic growth through support for industrially relevant R&D, the opening of new market opportunities and the commercialization of leading edge discovery. We build strong industry and academic relationships. And, we stimulate knowledge transfer through the development of bright minds, moving their skills to the market.

Contacts:
Mobile Fringe
David Lamb
1.888.854.5796
pr@mobilefringe.com
www.mobilefringe.com


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Related Keywords: Mobile Fringe, mobile marketing app, Marketwire, Apple Computer, Restaurants,

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