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Online Video Views Grow More Than 800% for Invodo Retail ClientsProduct Video an Important Part of Consumer Online Shopping Behavior (December 05, 2011)
AUSTIN, TX -- (Marketwire) -- 12/05/11 -- Invodo®, the only full-service video partner for business, today revealed Cyber Monday data collected from its online retail client network that shows an 813 percent year over year increase in video views on retail sites. This data, collected from the same retail sites that were tracked for Cyber Monday in 2010, reveals a significant increase in consumers' use of product videos on shopping sites.
Qualitative data from Invodo's Ratings and Comments feature confirms that Cyber Monday shoppers saw high value in video as a shopping tool. As one purchaser on a major apparel retailer's site commented, "One word, AMAZING!" Another purchaser on the same site said, "Great innovation. I like the video and close up views versus reading text."
"Especially during the holiday season, consumers rely heavily on online shopping for gift buying. Video can provide confidence that the best items are being purchased without the buyer actually seeing the product in the store," said Craig Wax, CEO of Invodo. "Those retailers that kicked off video initiatives as soon as they recognized the growing trend in consumer behavior are reaping the benefits as video continues to become expected and demanded by consumers on various devices."
Invodo helps businesses like Bizchair.com, Crocs, Golfsmith, Lenovo, Living Direct, Moosejaw Mountaineering and Office Depot grow through the power of video. A full-service business video solution, Invodo creates high-quality content at scale and develops leading technology to implement and deliver online product video on retail sites and other points of consumer influence.
Other information gathered through the Cyber Monday tracking:
- The sharing of product videos via social networks and email is also an increasing trend. Facebook and email each accounted for 43 percent of sharing.
- Custom comments provided by shoppers proved that consumers gain value in being able to see products in action, especially for apparel items that could be seen on an actual model.
- Ratings showed that videos produced by Invodo were rated at 4.3 out of 5 stars, a higher average than videos produced by others sources, backing up Invodo's decision to focus on and develop solutions for the specific needs of eCommerce.
"The Holiday season is a great time to collect insight on shopping behaviors because you can acquire a high volume of data in a short period of time," continued Wax. "Gathering this information helps us continue to provide data-backed insight to our clients and ensure our own roadmap stays ahead of industry trends."
See examples of videos created by Invodo at www.invodo.com
Invodo helps businesses sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops new technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands. For more information, please visit www.invodo.com.
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