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Online Printer Ink Supplier, 123inkjets.com, Tests the Waters of a Retail Location With Success by Providing 123inkjets Ink Cartridges at Simi Valley Store(April 13, 2012)
SIMI VALLEY, CA -- (Marketwire) -- 04/13/12 -- With years of experience in the online-market, a physical storefront location is the newest venture for 123inkjets. Ink-cartridges, toner, and paper are being provided to the company's customers who are local to the Simi Valley area and the response has been overwhelmingly positive. The store has built a loyal base of support since opening in southeast Ventura County. This allows for a more personal connection than shopping for supplies on the web, which has been the company's sustaining element since its inception.
While most customers make use of the will-call-service, one gentleman, who travels from Glendale for his remanufactured HPQ6000 toner, likes to stop and converse with the store employees during each visit. The same is true of customers who visit to compare prices of new, store-brand 123inkjets ink-cartridges to the cost of Canon-inkjet-cartridges. Providing a friendly face and a more personal level of customer service has proven to be an advantage in this first foray into brick-and-mortar business. "The retail store has continued to build a customer base; most are very loyal and talk about how much they enjoy coming in," says store manager Amy Miers.
This style of business has unique advantages from the online marketplace; it also retains some positive aspects that brought success to the web-based store. In addition to an emphasis on customer service, the narrow focus of their product offerings allows customers to rely on the availability of inventory at 123inkjets. Ink-cartridges, whether remanufactured, compatible, or equipment manufacturer brand, are very specific and have thousands of different variations. Shoppers have come to expect that the products they need are available at affordable prices, even when other retailers do not carry them. Despite that there is a Staples location on the same parking lot; many customers are referred to 123inkjets for their printing supply needs when the big-box office supply store does not carry the product that a customer needs.
123inkjets.com and its retail location focus almost exclusively on ink and toner and this allows them to provide a wider variety of the products that patrons need at deeply discounted-prices compared to competitors. From hard-to-find Brother Laser toner to the most popular Canon-inkjet-cartridges, shoppers have come to expect that products they need will be in stock whenever needed.
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