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Online Apple Store to Boost Drobo Reach in EMEA

Data Robotics' Award-Winning Drobo Now Available Online at Apple Stores Throughout Europe (September 03, 2008)

SANTA CLARA, CA -- (Marketwire) -- 09/03/08 -- Data Robotics, Inc. announced today that its award-winning Drobo is available to customers in 18 countries across Europe. Through a partnership with Apple, consumers and professionals alike will be able to purchase the Drobo at the online Apple Store Europe []. This partnership, paired with extended support for international customers announced earlier this year, will ensure that customers across Europe will be able to purchase the product and receive exceptional support, regardless of geographic location.

Since its 2007 launch, Drobo has gained a loyal following of Mac customers and enthusiasts who have embraced it as the easiest-to-use, most expandable and safest multi-drive desktop storage array available. Creative professionals, such as graphic designers, photographers and video editors, as well as educators and small business owners, use Drobo to store their most important data files.

Max Pickering, BBC Photographer of the Year and avid Drobo user, said: "Drobo is the easiest, safest and most reliable way to protect my work. It's perfect for people with lots of important data who have better things to do than remember to back it up. That's why, next to my cameras, Drobo is the most important piece of equipment I use."

Drobo is an external storage system that takes a step beyond traditional data storage options. By adding automated intelligence designed specifically for data management, Drobo seamlessly protects a user's important data and enables customers to effortlessly expand storage capacity in seconds as the user's data collection grows over time. With over 20 industry awards and accolades, Drobo has gained a reputation for being 'best-of-class' in storing personal and professional data.

"This partnership with Apple significantly fuels Data Robotics' international expansion and continues to validate Drobo as the 'go-to' storage solution for Mac enthusiasts and creative professionals around the globe," said Jillian Mansolf, SVP of Sales and Marketing at Data Robotics. "Having Drobo available for immediate purchase in more than 18 countries at the online Apple Store in Europe will immensely help satisfy the strong demand for Drobo."

For more information about Drobo please visit

About Data Robotics

Data Robotics, Inc. -- the makers of Drobo -- develops automated data storage products designed to ensure data is always protected and easy-to-manage. Drobo uses patented technology that is designed to provide the reliability and redundancy of traditional RAID without the complexity. Key features of Drobo include drive redundancy, instant expandability, self-healing, and the simplest management in the industry. For more information visit Data Robotics at

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James Carter
Touchdown PR Limited for Data Robotics
+44 (0) 1252 717040
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