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Online Advertising One of the Fastest Growing Advertising SegmentsNOTE TO EDITORS: The Following News Coverage Is Issued by Century Market Research (February 15, 2012)
NEW YORK, NY -- (Marketwire) -- 02/15/12 -- The online display advertising market is one of the fastest growing advertising segments, according to a new study by Zenith Optimedia. The current global display advertising market is predicted to reach $25.27 billion this year, with a 36% growth to $34.4 billion in 2013.
The display advertising market size was more than $5.5 billion during the same time period, representing 37% of the online advertising market. Banner ads made up the majority of display ads, with $3.414 billion in revenue and 23% of the market. The digital video ad market brought in $891 million with 6% market share. Rich media earned $763 million (5% market share) and sponsorship ads made $467 (3% market share).
Leading the way in this market are your household names like Facebook, who has recently filed for their IPO, Yahoo! (YHOO), Google (GOOG), and Microsoft (MSFT). But with the explosive growth projected, there are plenty of opportunities for companies like FrogAds.com (OTCBB: FROG) and LookSmart (LOOK).
Information, opinions and analysis contained herein are based on sources believed to be reliable, but no representation, expressed or implied, is made as to its accuracy, completeness or correctness. The opinions contained herein reflect our current judgment and are subject to change without notice. We accept no liability for any losses arising from an investor's reliance on or use of this report. This report is for information purposes only, and is neither a solicitation to buy nor an offer to sell securities. A third party has hired and paid Century Market Research twelve hundred and ninety five dollars for the publication and circulation of this news release. Certain information included herein is forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements concerning manufacturing, marketing, growth, and expansion. Such forward-looking information involves important risks and uncertainties that could affect actual results and cause them to differ materially from expectations expressed herein. We have no ownership of equity, no representation; do no trading of any kind and send no faxes or emails.
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