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One iota Takes Footasylum Live on Facebook

(July 28, 2011)
DMN Newswire--2011-7-28--

Leading high street and online fashion retailer, Footasylum, has stepped into the world of social shopping by launching a Facebook commerce store.

Implemented and managed by One iota, the mobile and Facebook commerce provider, the store has gone live after a six week development and integration process.

The Footasylum F-commerce site will create a seamless shopping journey by giving Facebook users and Footasylum ?fans the ability to buy products without leaving Facebook.

In addition to the F-commerce roll-out, One iota will also be launching a fully transactional mobile internet site and iPhone application for the retailer next month.
Speaking of the new sales channel, Catherine Lomas, ecommerce manager at Footasylum, said: ?By extending our commerce capabilities were hoping to increase customer loyalty by providing the best user experience possible.

?At Footasylum weve created a brand that is a lot more than just our products. Its important for us, therefore, to move beyond the traditional experience of the high street to offer a more innovative retail experience for our shoppers.

One iotas CEO, Damian Hanson, commented: ?Footasylums drive to deliver the best for its customers fits well with our approach.  This is another significant win for us and is further validation of our technology and capabilities in the fast-growing market of mobile and social commerce.

He continued: ?Given the right user experience, consumers are comfortably engaging with brands and retailers within Facebook. However, in truth, weve been disappointed by some of the recent attempts by some F-commerce implementations, which appear to have simply ?plonked basic Facebook stores on their fan pages. For the most part, integration with the Facebook platform and user experience is very poor. Weve tried to spend our time and effort creating a fully integrated Facebook commerce experience which we believe creates a natural shopping journey and we are committed to enhancing this further.

For more information, see or follow the action at @itsoneiota.

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Related Keywords:Footasylum, One iota, retail, online, social shopping,


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