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One Step Beyond ShazamZazum Improves on ACR Technology

  (July 12, 2011)

New York, NY (PRWEB) July 12, 2011

Using Zazums proprietary mKues broadcasters can signal multiple events throughout a television show, so mobile devices know not only what audiences are watching, but exactly whats on screen at each moment without resorting to timing, QR codes, or forcing viewers to pause the show and get off the couch to take a picture of their TV screens.

Most ACR, or automatic content recognition, uses fingerprinting, the kind of technology Shazam and IntoNow are using to identify TV shows and commercials. But we needed to do more than just identify the episode. We wanted to identify exactly whats on the television screen at each moment, and fingerprinting is not very good for that, explained Susan Rits, founder and CEO of Zazum.

Another advantage of mKues over other content recognition technology is that they make for a seamless 2screen user experience. We designed this technology for the 10-foot viewing experiencefor people who watch TV on TVs, which is still 95% of television audiences, Rits said. The only thing a viewer needs to do is download SeeLoveBuy, Zazums iPhone app, and turn it on. After that, the phone automatically recognizes each new cue, and information about whats on the TV screen appears on the phone.

My favorite part so far about working with this technology is watching each persons reaction when the mKue triggers their phone for the first time. When something thats on TV suddenly pops up on the phone in their hand, they gasp or jump, and a big smile crosses their face, Rits said. Ive seen grown men giggle.

Coming out of the deep-stealth mode of development, Zazums first steps into the public spotlight have already generated a lot of interest from producers and networks. Weve been approached by producers who want to make game shows interactive for audience members or trigger time-limited coupons, or just make companion apps for their shows. But what we find most compelling is how to use the technology for brand engagement and shopping from TV, Rits said. Thats what were exploring now with our own app, SeeLoveBuy.

Try this technology by downloading SeeLoveBuy, available in the iTunes App Store, and use it to shop Milkmade in Manhattan, available now on iTunes, and Vimeo.

About Zazum
Zazum, Inc. is the pioneering provider of a revolutionary 2screen mobile commerce platform. SeeLoveBuy, Zazum's mobile app, enables audiences to learn more about and instantly purchase the things they see and love on television and in movies. Our groundbreaking technology doesnt just tell you what show youre watching, but what product in each show youre looking atthe moment it crosses the screen.


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