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OnTrak Software Blog Named One of Top 10 Point of Sale Blogs(November 10, 2011)
CINCINNATI, OH -- (Marketwire) -- 11/10/11 -- OnTrak Software, the only provider of Web-based software to help consumer goods companies, beverage suppliers and wholesalers track, measure and manage their point-of-sale (POS) marketing campaigns and materials, today announced that its company blog has been recognized as one of the Top 10 Point of Sale Blogs in an article in The Point of Sales News, an online magazine for the POS industry.
The recognition was published in an October 21, 2011 article at www.pointofsalenews.com. The OnTrak blog, available at www.ontraksoftware.com/blog, was labeled as a helpful resource that assists readers in saving money with their POS systems. OnTrak's President Mark Fullerton and Executive Vice President Denis Clark offer valuable insight on improving POS, Point-of-Purchase (POP), in-store and shopper marketing efforts. The blog's most common topics include POS/POP marketing management, custom and permanent POS signage, product samples and beverage menus, as well as print shop outsourcing and supplier bill-back recovery.
OnTrak invites everyone to join the discussion and address the ongoing challenge of measuring the impact and profitability of POS marketing initiatives that cost the beverage industry billions of dollars each year. Promotion is often the second largest item on the P&L, yet there remains little proof that companies are monitoring its effectiveness. OnTrak's blog discusses the many issues surrounding POS promotion in the consumer goods and beverage industries and the ongoing challenges that OnTrak addresses:
- Measurement of POS marketing's return on investment
- Spend effectiveness - Which promotions were profitable and positively impacted sales
- Data accuracy and availability in order to make better business decisions
"We're honored to receive this recognition, as OnTrak's blog subscribers frequently praise our commentary on the importance of managing their promotional information so that they can understand the impact of what they're doing," Clark said. "You can't manage something unless you measure it first. OnTrak provides the tools to do that. Our blog subscribers and customers reap the benefits of this open discussion and no doubt helped propel OnTrak's blog as one of the top places to go get informed and see some of the tools that address these challenges."
OnTrak's latest blog discussions include:
- Why More Beer Wholesalers are Taking a Look at the Power of Point-of-Sale Marketing
- How Global Consumer Goods Companies Fine-Tune Local Point-of-Sale (POS) Promotions
- Using Point-of-Sale Marketing to Achieve Your Sales Plan Results
- Shopper Marketing - Finding Shoppers Where They Live
- Are You Able to Track and Measure Your Investment in Point-of-Sale Marketing?
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for consumer goods companies and beverage suppliers and wholesalers. OnTrak's software products help improve sales and business performance through the tracking, measurement and management of Point-of-Sale Marketing campaigns and materials, including custom and permanent point-of-sale (POS) signs, custom beverage menus and beverage samples. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com.
©2011 OnTrak Software. All rights reserved.
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