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On2 Technologies Improves VP6 Video Quality For Flash up to 40%New quality improvements fully compatible with existing Flash Player (May 19, 2008)
DMN Newswire--2008-5-19--On2 Technologies, Inc. (Amex: ONT), a leader in video compression solutions, announced today the introduction of significant improvements to the On2 VP6 video technology used in Adobe® Flash® 8 and 9 and Flash Lite 3. Achieving a substantial increase to the quality of encoded video, in some cases as much as 40%, content encoded with the new On2 VP6 technology is fully compatible with the existing decoder used in Flash player. The improvements will be introduced as a free upgrade to the On2 Flix suite of encoding and publishing tools for Flash video.
On2 s VP6 compression scheme is one of the internets most prolific video codecs. Used by many of the leading UGC sites, CDNs and content owners including: Facebook, Daum, Eurosport, Akamai and Brightcove; it is used to encode all genres of video targeted for web delivery in Flash format. Coupling high quality with low datarates and supporting cue points and alpha channel in Flash, VP6 is proprietary to On2 Technologies, and as such does not incur content royalties like those levied by MPEG-LA. The On2 Flix product line are available as application software, plug-ins and software development kits for servers, desktops, and browsers.
"We have introduced some significant enhancements to VP6 through the encoder," says Jim Bankoski, CTO of On2 Technologies "We evolved our motion search strategy bringing notable improvements in fast movement sequences, sport for example. VP6 continues to be one of the most versatile codecs in the world delivering high quality over low datarates coupled with low complexity playback."
Nikolas Klein Internet IT Manager at Eurosport, Europe's leading sports multimedia platform, commented: "These developments hit the sweet spot for Eurosport, our customers will save on bandwidth and enjoy even shorter buffering delays without any reduction of quality in our streamed sports video content."
"In terms of internet bandwidth, video is undoubtedly one of the heaviest applications. By introducing these improvements to one of the primary codecs used to create Flash video, consumers will enjoy the benefits on a very wide scale. " says Bill Joll, President and CEO On2 Technologies
The improvements follow the recent introduction of for the new VP6-S profile in Flash Player 9. Targeted for HD, encoded video in this profile requires up to 30% less CPU power to playback. For content owners planning to deliver HD to desktops, this means a much larger addressable market as even a 1.7GHz Pentium 4 can playback 720p HD video stutter-free. With this announcement, all profiles of On2 VP6 will experience quality improvements.
A second On2 VP6 improvement release is planned for later this year and will focus on dramatic speed improvements in the VP6 encoder.
For more information on On2 VP6 please visit www.on2.com.
About On2 Technologies
On2 creates advanced video compression technologies for desktop and wireless. Powering the video in many of today s leading web and mobile applications and devices, On2's customers include: Nokia, Infineon, Mediatek, Sony, Facebook, Brightcove, Move Networks, Adobe and Skype. On2 Technologies is headquartered in Tarrytown, NY USA. For more information please visit www.on2.com
About Eurosport Group
The Eurosport Group is the leading sports multimedia platform in Europe. Eurosport, the n°1 pan-European TV channel, is transmitted in 20 languages reaching 112 million homes and 240 million viewers across 59 countries. Eurosport 2, the new generation sports channel, broadcasts to 30 million households in 11 languages across 43 countries. Eurosport Asia-Pacific, launched in 2006, already reaches 10 countries in the region. Eurosport Network of websites is Europe's n°1 online sports destination, with 7.6 million unique visitors per month across all 8 websites, including four co-branded sites with Yahoo! (.uk, .it, .de, .es) and dedicated sites in France, Russia, Sweden and China. Eurosportnews provides up-to-date worldwide sports news transmitted worldwide. Eurosport Mobile offers Live streaming, WAP & I-Mod services with breaking sports news and results. Eurosport Events is the group's expert division in the organisation, management and promotion of international sporting events.
Trademarks mentioned in this release are the property of their respective owners.
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Related Keywords:On2 Technologies, VP6, Flash, streaming video, Flash Lite 3