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Omniture Sponsors iPhone Application Contest at Brigham Young University

Contest Winner, Awesome Ball, Downloaded by More Than 370,000 and Ranked as the #1 Free iPhone App Download (June 09, 2009)

OREM, UT -- (Marketwire) -- 06/09/09 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the results of a recent iPhone application development and measurement contest held in conjunction with Brigham Young University (BYU). The competition featured 12 teams, all of which had developed iPhone applications that included Omniture's App measurement for iPhone solution. Winners were determined by the total number of unique users that ran the app during a 14-day period between March 23 and April 5. Awesome Ball, the Omniture iPhone Application Contest winner, posted more than 370,000 downloads and was ranked as the #1 free iPhone app download during the contest.

"The Marriott School of Management at BYU is committed to helping its students become leaders and, in particular, our Center is dedicated to creating leaders in entrepreneurship and technology as it is applied to business," said John Richards, Associate Director of the Center for Entrepreneurship and Technology at Brigham Young University. "This competition taught the students about leading-edge tools in the marketplace for connecting with customers and constituents. We are most grateful to industry partners like Omniture who make this possible."

"The Omniture iPhone App Competition was a great experience," said Brian Pratt, student developer for the Awesome Ball application. "We had a lot of fun coming up with ideas and seeing them come to life as we developed our application. It was also exciting to watch the popularity of our app grow to become the top downloaded free iPhone application."

The top four applications included the following, listed in order from first to fourth: Awesome Ball, MicroKart, Battle Dot and GreenWars. Student created applications had more than 1 million visits the day after the competition concluded. To date, those applications have generated more than 4 million visits. The top four application teams were awarded with cash and prizes totaling $20,000 from Omniture.


"At Omniture, we are committed to helping our customers succeed with emerging digital channels like the iPhone and other powerful mobile devices," said Matt Belkin, senior vice president of emerging business at Omniture. "Our congratulations to the BYU students who developed these applications. We look forward to sponsoring similar contests in the future."

The Omniture iPhone Application Competition challenged students to develop and measure applications for the iPhone. All teams were given access to App Measurement for iPhone capabilities from Omniture SiteCatalyst. This mobile application measurement technology allows marketers and software developers to better understand how iPhone users are interacting with their iPhone applications. With this real-time information, developers can use SiteCatalyst information to improve application usability and provide iPhone users with an improved customer experience.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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Omniture Press Contact:
Mark Boothe
801-722-7000 xt.1262
Email Contact


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