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Omniture SiteCatalyst Now Available for Google Android-Based Mobile Phones

Omniture Continues to Innovate and Extend Mobile Access to SiteCatalyst for Online Business Analytics (November 24, 2008)

OREM, UT -- (Marketwire) -- 11/24/08 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the availability of a new mobile application for Omniture SiteCatalyst designed to work on mobile devices running Google Android. Omniture SiteCatalyst for Google Android is the first online business analytics application for tracking web, mobile and video now available on Android Market.

Omniture customers have an increasing number of options to receive real-time, remote access to their SiteCatalyst reports, bookmarks and dashboards for up-to-the-minute results of their online business. In July, Omniture began providing SiteCatalyst reports to online marketers via their Internet-enabled mobile phone. In October, Omniture announced that marketers could begin receiving their web analytics reports and accessing their SiteCatalyst bookmarks and dashboards with a native application built specifically for the iPhone. SiteCatalyst for Google Android extends the innovation curve by giving marketers access to the same detailed information using mobile devices running Google Android.

"As a leading digital marketing agency, it's critical that we constantly measure and understand the dynamics of our clients' online marketing campaigns," said Lance Neuhauser, executive vice president, strategy, Resolution Media, an Omnicom Media Group Company. "With mobile access to Web analytics reports, bookmarks and dashboards through Omniture SiteCatalyst for Google Android, we are always in touch and better informed with the marketing data and metrics that are critical to our clients' success. With Omniture, we can now act more quickly to address opportunities and changing market needs, whether in the office or on the go."

Omniture SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst helps marketers more quickly identify the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns. SiteCatalyst is the foundation of the Omniture online marketing suite of applications.

"In a rapidly changing business environment, marketers need to be able to make decisions quickly to remain competitive," said Aseem Chandra, senior vice president of product marketing at Omniture. "With this release, we continue to help our customers mobilize their marketing with on-the-go, real-time, on-demand access to analytics, further enabling our customers to make timely business decisions that can measurably impact marketing effectiveness and return on investment."

SiteCatalyst for Google Android is a free application available to existing Omniture SiteCatalyst customers using their SiteCatalyst username and login. Customers may find and download the application to their mobile device by going to Android Market and scrolling through the "Productivity" category.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture's approximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture SiteCatalyst and other services, current uncertainty in global economic conditions, including conditions in the credit market that could affect consumer confidence and our customers' ability to purchase our products and services, which could negatively impact the demand for our services and other related matters and could result in changes in customers' subscription and renewal patterns, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business, operations and financial results as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, including the potential for increased pressure on the pricing of our products and services in light of the recent economic crisis, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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Omniture Press Contact:
Eric Anderson
801.722.7000 ext.1648
Email Contact

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