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Omniture Joins Mobile Marketing Association

Omniture's Leadership in Mobile Analytics Will Help Shape Industry Standards and Best Practices (June 19, 2009)

OREM, UT -- (Marketwire) -- 06/19/09 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that it has joined the Mobile Marketing Association (MMA) ( As a member of the MMA, Omniture will work closely with the association's members consisting of agencies, mobile device manufactures, carriers and software developers to help shape and address key industry issues, define and publish best practices for measuring the effectiveness of mobile marketing and develop open industry standards.

Omniture currently serves nearly 5,200 customers worldwide and captures approximately one trillion transactions per quarter for its customers. An increasing number of those transactions are coming from mobile devices as consumers embrace this digital channel as a convenient and highly accessible means for engaging in their digital lifestyles.

"One of the primary goals of the Mobile Marketing Association is to create a sustainable ecosystem for marketers using the mobile channel while ensuring the best possible consumer experience," said Matt Belkin, SVP of Emerging Business at Omniture. "Mobile analytics is at the heart of that transformation, helping companies gain the understanding and insight needed to do this."

"We're pleased to add Omniture to our growing roster of members," said Stacey Sayer, membership manager for the MMA. "The membership collaboration is essential to growing the mobile marketing industry and we look forward to Omniture's active participation and contributions."

Some of the mobile optimization solutions that Omniture's customers are using include:

Mobile Analytics
With the rapid proliferation of power mobile devices, more consumers are going mobile for their online experience. Mobile devices come in many variations of keyboards, screen sizes, browsing, and video capabilities. The variation in device capabilities and irregular adoption of mobile industry standards presents online marketers and developers with unique challenges in tailoring the mobile experience to their customers. Without specific knowledge of the mobile devices that are accessing their site, online marketers are limited in their ability to create a compelling user experience for an audience on the go.

The mobile analytics features in SiteCatalyst enable online marketers to identify the profile of mobile devices to better optimize their content development strategy. With the mobile analytics capability of SiteCatalyst, marketers and developers can better answer questions such as:

  • Who is visiting my site using a mobile device?

  • What mobile devices are my customers using to access my site?

  • How can I better tailor the mobile experience for these particular devices?

  • Are there problems with my site for customers using certain devices?

  • Where are my mobile customers when they are accessing my site remotely?

  • What carriers are my customers using when they remotely access my site?

Mobile Application Measurement for iPhone, BlackBerry and Android Devices
With Omniture's App Measurement solutions, the powerful online analytics capabilities of SiteCatalyst are applied to the use of specific mobile applications in addition to effectively measuring and analyzing mobile Internet experiences. Omniture's App Measurement solutions allow marketers and software developers to better understand how users are interacting with their mobile applications, essentially allowing companies to measure and monitor the performance and effectiveness of their mobile applications. This insight helps developers and online marketers create better applications and online experiences.

Mobile Access to SiteCatalyst Reports
Omniture customers can receive real-time, remote, mobile access to their SiteCatalyst reports, bookmarks and dashboards for up-to-the-minute results of their online business.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.

Copyright © 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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Omniture Press Contact
Eric Anderson
801-722-7000 xt.1648
Email Contact

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