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Omniture Announces Mobile Analytics for Powering Marketing on Devices Such as Apple(R) iPhone(TM) 3G and BlackBerry(R) From RIM

Omniture SiteCatalyst Advances Mobile Internet Marketing Through Latest Release (July 23, 2008)

OREM, UT -- (MARKET WIRE) -- 07/23/08 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the latest version of Omniture SiteCatalyst® that advances mobile analytics capabilities businesses need to increase the performance of mobile marketing campaigns.

While mobile Internet usage is seeing rapid growth throughout the world, marketers have been limited in their ability to understand and reach this expanding audience. Omniture's mobile analytics provides business insight to optimize mobile site design, content, marketing campaigns and user experience for the mobile Internet visitor based on attributes such as their device type, location, video and audio formats. As a result, mobile marketers can provide a better experience -- driving loyalty, brand and conversion.

"More than ever before, consumers are using mobile Internet devices for shopping, banking, travel, news and entertainment," said Bob Nieme, CEO of Adversitement, one of the Netherlands' leading e-marketing optimization consultancies with more than 150 clients. "We are actively consulting with our clients to seize the growing mobile Internet opportunity. By using mobile analytics to know and understand what mobile audiences want, our clients can optimize their customers' online experience."

According to mobile industry research, worldwide shipments of smartphones are expected to grow from 164.7 million units in 2008 to 363.2 million units in 2012 (IDC, "Worldwide Converged Mobile Device," Doc # 212932, June 2008). Research firm Gartner expects worldwide mobile advertising spending to increase from $1.7 billion in 2007 to $12.8 billion in 2011 ("Dataquest Insight: How to Move the Mobile Advertising Market Forward," by Tole J. Hart and Andrew Frank, March 31, 2008). In their most recently reported quarters, RIM reported shipping 5.4 million devices (June 25, 2008), while Apple reported shipping 717,000 iPhone units (July 21, 2008).

"We believe the mobile Internet market is the fastest growing channel today and is expected to be one of the largest ever," said Josh James, CEO and co-founder at Omniture. "Savvy businesses are using the mobile channel to create a unique Internet experience that meets or exceeds the PC Web experience. As mobile visitors make up a larger share of the online audience, we believe mobile analytics will play a more integral role in capturing market share and gaining a competitive advantage."

For more information about mobile analytics from Omniture, please visit the company Web site at:

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture's 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the growth of the mobile Internet and market for mobile advertising and the abilities and expected benefits of our services to our customers and their end users. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risk and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including SiteCatalyst and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended March 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Omniture Press Contact
Blake Stowell
(801) 722-0115
Email Contact

Copyright @ Marketwire

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