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Omnicell Creates More Personalized Website Experience With Sitecore's CMS Software

Leader in Healthcare Technology Chooses Sitecore's Web Platform to Launch New Digital Strategy (January 10, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 01/10/12 -- Sitecore today announced that Omnicell, a leading provider of medication and supply management solutions and analytics software for the healthcare industry, has implemented the company's Web Content Management (CMS) and Digital Marketing solutions to power its new digital strategy including social media and mobile integration.

"We develop our products on Microsoft platforms, therefore it was imperative we select a .NET application to provide us the most flexibility in integrating with our operational systems," said Peter Alexander, senior manager, digital marketing, Omnicell. "Furthermore, we needed to personalize the Web experience for our site visitors and engage them with dynamic content, social networking and mobile accessibility. Sitecore provided all of this advanced functionality and within our budget."

The Omnicell corporate website serves as the hub of all Omnicell digital communications with its four primary target audiences: customers, prospects, investors and prospective employees. The team engaged San Diego-based Web development firm and Sitecore partner PINT, Inc., to architect and design a new website centering around merging audience goals with Omnicell's solutions.

Using Sitecore, PINT created several dynamic features that included testimonials, case studies, press releases, news, and events. PINT also developed the site to support multiple types and levels of audiences and products. Many features and elements such as audiences, products, testimonials, case studies, content blocks, images, and downloadable assets, can be associated with each other to dynamically populate content and lists throughout the site.

"Given PINT's longevity we have worked with many CMS solutions over the years. The Omnicell project reaffirms our belief that the Sitecore platform offers a powerful blend of features, flexibility and ease of use that meets or exceeds the needs of most corporations looking for .NET based content management," said Thomas Powell, CEO, PINT.

With Sitecore's Content Management System (CMS), the new website is properly indexed with Google and recent traffic analysis indicates that traffic has increased up to 114 percent and bounce rate has gone down by more than 10 percent.

Furthermore, integrating social media prominently, including Twitter, Facebook, YouTube and LinkedIn on the new website has provided Omnicell with additional exposure and gives prospects and customers an additional way to communicate and to share ideas and content. The addition of a mobile-ready website has been widely adopted by key audiences and has proved to be a competitive advantage over other healthcare solutions providers.

Learn more about Sitecore's CMS and Digital Marketing System.

About Omnicell

Omnicell, Inc. (NASDAQ: OMCL) is a leading provider of automated and business information solutions enabling hospitals and healthcare systems to streamline the medication administration process and manage costly medical supplies for increased operational efficiency and enhanced patient safety. Through seamless integration with a hospital's existing IT infrastructure, Omnicell solutions empower healthcare facilities to achieve comprehensive automation of medication and supply management from the arrival at the loading dock to the patient's bedside. Omnicell also provides healthcare facilities with business analytics software designed to improve medication diversion detection and regulatory compliance.

Since 1992, more than 2,500 hospital customers worldwide have relied on Omnicell's medication automation, supply chain, and hospital analytics solutions to increase patient safety, improve efficiency and address changing healthcare regulations while providing effective control of costs, charge capture for payer reimbursement and inventory management of medications and supplies.

For more information about Omnicell, please visit

About Sitecore

Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.

Sitecore 's leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimization, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore's Digital Marketing System, part of its encompassing Customer Engagement Platform.

Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including ATP World Tour, CA Technologies, Comcast, Lloyd's of London, Heineken, Microsoft, Omni Hotels, Siemens, The Knot, Thomas Cook and Visa Europe.

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