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Omneon Digital Platform Supports Consolidated Operation of Four Broadcasters Under One Prof-Media Umbrella

(May 05, 2009)
DMN Newswire--2009-5-5--Omneon Inc. today announced that Prof-Media Business Solutions (PMBS), a major Russian-based diversified media holding group, has consolidated playout for four television broadcasters --TV3, 2x2, MTV Russia, and VH1 Russia --into a single, fully automated facility that relies on an Omneon digital platform. PMBS new Moscow facility is one of the first in Russia to implement a file-based, fully tapeless workflow. TV3 and 2x2 began broadcasting last December while MTV and VH1 are scheduled to start broadcasting from the new complex in May.

With support from systems integrator Qualitron, PMBS has deployed an Omneon MediaGrid(TM) active storage system to provide high-performance, shared nearline storage, and an Omneon Spectrum(TM) media server for ingest of eight and playout of 11 SD channels across multiple time zones. The ability of the Omneon MediaGrid system at PMBS to offer simultaneous access to stored content enables the company to streamline its overall workflow, resulting in improved efficiency and broadcast reliability.

The 84-TB MediaGrid system provides an estimated three months of robust, resilient, and secure storage for both high- and low-resolution media clips in a single location, and enables fast transfer of MXF-wrapped DV25 files between storage and ancillary systems. At PMBS, the Omneon MediaGrid and Spectrum systems are seamlessly integrated with TeleStream FlipFactory for transcoding, Tektronix Cerify for QC, and Snell & Wilcox RollMap for facility control and monitoring. The Omneon MediaGrid also affords edit-in-place functionality for Apple Final Cut Pro and Avid workstations. Playout is controlled by SGT automation while event lists for promos and commercials can be triggered directly by the staff of the programming department of each channel.

PMBS is one of the largest diversified media groups in Russia and in terms of technology, one of the most forward-looking, eager to embrace the benefits a best-of-breed solution affords in efficiency, quality, and ultimately business opportunities, said Geoff Stedman, Omneon senior vice president for products and markets. The Omneon digital platform has enabled PMBS to construct a new facility that combines advanced tools into a unified and streamlined system that is easily scalable for the future.

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About Prof-Media
Established in 1997, Prof-Media is a diversified media group with interests in publishing, television, radio, Internet, and cinema. Its television business is represented by TV-3, which focuses on family entertainment; 2x2, which focuses on animation; MTV Russia; and VH1 Russia.

About Qualitron
Qualitron is an international systems integration company focusing on broadcast TV; video, audio, and digital film production; and distribution systems and hardware. Qualitrons sphere of competence covers all technical aspects of broadcast-quality, SD or HD resolution, multi-camera TV-studios, TV and radio OB-vans, DSNG vehicles, non-linear video editing systems, TV On Air Transmission Systems, Archiving and Media Management Solutions, High-End Digital Film Production Systems, ENG equipment, audio workstations, and high-end graphic workstations. Qualitron's head office is located Espoo, Finland and the subsidiary ZAO Qualitron Service is in Moscow Russia.

About Omneon
Omneon Inc. is a leading provider of scalable media server and active storage systems that optimize workflow productivity and on-air reliability for the production, distribution, and management of digital media. Omneon is a pioneer in the use of advanced IT technologies and open systems for broadcast applications, producing a modular and expandable video server architecture in the Omneon Spectrum. The companys MediaGrid active storage system delivers centralized content storage that is scalable in capacity, bandwidth, and media-processing power. The company has an extensive global presence with customers in more than 50 countries on six continents. Omneon is on the Web at

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Related Keywords:Omneon, Prof-Media, Four Broadcasters

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