|Page (1) of 1 - 03/30/09||email article||print page|
Offerpal Media Partners With OutsparkGiving Gamers a Targeted Offer-Based Program to Earn Free SparkCash (March 30, 2009)
FREMONT, CA -- (Marketwire) -- 03/30/09 -- Offerpal Media, the leading offer platform for social applications, social networks, social games, virtual worlds and mobile applications, today announced a partnership with Outspark, the leading online virtual playground combining free-to-play games with personalized social experiences. The two companies are working together on a program that allows members of the Outspark community to earn free SparkCash for participating in targeted advertising offers including free trials, big-brand discounts, online surveys and more.
Offerpal Media already helps more than 800 social Web publishers earn eCPM rates in the hundreds of dollars. Now, Outspark, home to an online community of more than 4 million users and publisher of popular games including Fiesta, Secret of the Solstice, Wind Slayer and Project Powder, will leverage Offerpal Media's Managed Offer Platform to enhance its in-game monetization capabilities. Gamers can use the SparkCash they earn through the program to purchase hundreds of unique digital items in all games, including clothing, weapons, pets, power-ups and more.
"We're excited to be working with Offerpal to give our users great ways to earn free SparkCash," said Wilson Kriegel, VP Business Development at Outspark. "With SparkCash, users can purchase in-game items and portal items for themselves and their friends. Offerpal allows more of our users to customize their gaming experience."
Since its debut in late 2007, the Outspark community has grown to include millions of teens and young adults between the ages of 15 and 25. Located primarily in the United States and European Union, community members enjoy spending time in Outspark games and socializing at Outspark.com, which features robust social networking features including user profiles, buddy lists, comment walls, virtual gifts, videos and more.
"Both advertisers and publishers are taking advantage of the free-to-play online gaming industry," said Anu Shukla, CEO and Founder of Offerpal Media. "Outspark has smartly targeted the 15- to 25-year-old consumer sector, offering them a wide range of stimulating, quality games. We are excited to partner with them and provide highly effective monetization solutions for their platform and the broader social Web."
Outspark is a leading entertainment services company that publishes and operates engaging online multiplayer games. Featuring a portfolio of immersive free-to-play games and related content, the company is building an online destination where members come for the games and stay for the community. Backed by Tencent, Altos Ventures and DCM, Outspark is headquartered in San Francisco, Calif., with a subsidiary office in Seoul, Korea. For more information, visit www.outspark.com
About Offerpal Media
Offerpal Media is the first "Managed Offer Platform" for social applications, online communities, social games, virtual worlds and the Apple iPhone. The company's turnkey platform allows publishers to monetize their traffic through targeted and relevant advertising offers, generating publisher revenues at a network-wide average of $75 per day for every 1,000 Daily Active Users. Advertisers can tap into Offerpal Media's expansive network to reach more than 50 million highly engaged and targeted consumers. Based in Fremont, CA, and backed by top-tier venture capital firms, Offerpal Media features an experienced management team with deep roots in online advertising, personalization, and optimization technologies. For more information, visit www.offerpalmedia.com.
Jason Throckmorton or Rachel Levine
Copyright @ Marketwire
Related Keywords: casual gaming, online gaming, MMORPG, virtual currency, virtual goods, micropayments, virtual worlds, Sales, Applications, Advertising, Networking, Internet, Internet Server Applications, Management, CEO/CFO, Prosumer/Consumer, Business, Gaming, USA, Korea, Marketwire, Apple Computer, Internet Technology, Business, Entertainment, Social Networking, Adults, Teens, Gamers,