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Offerpal Media Partners With Aeria Games to Monetize Virtual Currency, Increase User EngagementLeading Social Gaming Publisher Taps Offerpal to Allow Users to Earn Aeria Points for Free (March 11, 2009)
FREMONT, CA -- (Marketwire) -- 03/11/09 -- Offerpal Media, the leading monetization platform for social applications, social networks, social games, virtual worlds and mobile applications, today announced a partnership with Aeria Games, one of the Web's fastest growing free-to-play online gaming communities.
Offerpal Media already helps more than 800 social Web publishers earn eCPM rates in the hundreds of dollars. Now, Aeria Games, home to a 5 million+ member community and publisher of popular games including Last Chaos and Shaiya, similarly monetizes and engages its audience through Offerpal Media's Managed Offer Platform. By integrating its existing virtual currency system -- Aeria Points -- with Offerpal Media's platform, Aeria Games enables its users to earn Aeria Points for free in exchange for taking part in scientifically targeted advertising offers such as free trials, big-brand discounts, online surveys and more.
"This partnership is a major step forward for us in both engaging and monetizing our loyal user base," said Lan Hoang, CEO of Aeria Games. "It was extremely easy for us to deploy Offerpal's platform and begin generating incremental revenue from the in-game offers. Offerpal has not only improved user satisfaction by providing our audience with a new way to earn Aeria Points, but their solution has given us a significant new revenue stream as well."
As an alternate payment option, Offerpal Media provides millions of Aeria Games' users with a way to obtain Aeria Points for free, thereby allowing them to unlock more features and carry out more tasks within the many games offered by the company. With more Aeria Points in their account, users return more often and spend more time within the game.
The free-to-play online gaming industry is becoming an increasingly valuable space for both advertisers and publishers alike. With the help of Offerpal Media, Aeria Games is poised to become one of the most popular and diversified publishers in the space.
"Offerpal Media is committed to providing highly effective monetization solutions for the social Web, including gaming communities like Aeria Games," said Anu Shukla, CEO and Founder of Offerpal Media. "Aeria Games offers an exceptionally diverse and high quality range of games for their very large community of members. We are excited to partner with them and help generate real revenues from our offer network, while enhancing the gaming experience and engagement of Aeria's audience."
About Aeria Games
Aeria Games is the dynamic gaming community where players of all backgrounds and interests can connect, share, and enjoy an unparalleled variety of Massive Multiplayer Online (MMO) games from all over the world. Our vision is to provide the best Community Gaming Experience and Service to each and every one of our players and best of all, every game is FREE to Play! Start playing our games today by registering here for your Aeria Games account. Founded in 2006, Aeria Games & Entertainment, Inc. is based in Silicon Valley, California.
About Offerpal Media
Offerpal Media is the first "Managed Offer Platform" for social applications, online communities, social games, virtual worlds and the Apple iPhone. The company's turnkey platform allows publishers to monetize their traffic through targeted and relevant advertising offers, generating publisher revenues at a network-wide average of $75 per day for every 1,000 Daily Active Users. Advertisers can tap into Offerpal Media's expansive network to reach more than 50 million highly engaged and targeted consumers. Based in Fremont, CA, and backed by top-tier venture capital firms, Offerpal Media features an experienced management team with deep roots in online advertising, personalization, and optimization technologies. For more information, visit www.offerpalmedia.com.
Jason Throckmorton or Rachel Levine
Copyright @ Marketwire
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