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Offerpal Media Launches Onboarding Application for Destination Web Publishers

Allows Virtual Worlds, Social Games, Social Networks and Other Destination Web Sites to Start Monetizing in Minutes (March 19, 2009)

FREMONT, CA -- (Marketwire) -- 03/19/09 -- Offerpal Media, the leading monetization platform for social applications, social games, virtual worlds, mobile applications and other community-oriented Web publishers, today announced the launch of its standalone onboarding application, which allows destination Web sites to implement Offerpal's "Managed Offer Platform" quickly and seamlessly straight from the Offerpal Media Web site. Having already achieved unparalleled success on social networks such as Facebook, Myspace, Bebo and hi5, the company has now made its platform more easily accessible to destination Web publishers such as existing partners WeeWorld, Acclaim Games, Aeria Games and others. The application is now available at

"This new onboarding application extends the Offerpal Media platform well beyond social networks to the wider publishing community," said Anu Shukla, Founder and CEO of Offerpal Media. "While our platform has already been available to all publishers through our Facebook and MySpace onboarding applications, any developer from the social Web can now onboard directly from the Offerpal Web site and start monetizing their property immediately."

Offerpal Media's platform monetizes social traffic by enabling users to earn points or other types of virtual currencies in exchange for taking part in uniquely engineered and targeted advertising offers such as free trials, online surveys, big-brand discounts and more. The virtual currencies earned can then be redeemed for in-game goods and services, thereby enhancing the game experience and deepening user engagement. In turn, advertisers are able to tap into Offerpal Media's expansive network of 50 million active and engaged social gaming and social networking users.

The launch of this new onboarding application is an extension of Offerpal Media's long-term strategy to help monetize free-to-play, ad-supported gaming networks and virtual worlds beyond closed-Web social networks. Offerpal Media has gained significant headway in moving further into this space, recently announcing a partnership with one of the fastest growing free-to-play online game networks, Aeria Games.

Offerpal Media's "Managed Offer Platform" is a full-service, turnkey advertising solution that can be embedded into any game, virtual world or social application simply by inserting a snippet of code. The new standalone onboarding application enables destination Web publishers to integrate Offerpal's platform into their site in just four simple steps:

-- Enter contact and payment information -- Enter Web site and virtual currency information -- Configure and test callback server URL -- Drop a snippet of HTML code into the Web site and go live

The entire process takes approximately 30 minutes to complete.

About Offerpal Media

Offerpal Media is the first "Managed Offer Platform" for social applications, online communities, social games, virtual worlds and the Apple iPhone. The company's turnkey platform allows publishers to monetize their traffic through targeted and relevant advertising offers, generating publisher revenues at a network-wide average of $75 per day for every 1,000 Daily Active Users. Advertisers can tap into Offerpal Media's expansive network to reach more than 50 million highly engaged and targeted consumers. Based in Fremont, CA, and backed by top-tier venture capital firms, Offerpal Media features an experienced management team with deep roots in online advertising, personalization, and optimization technologies. For more information, visit

Contact Information
Jason Throckmorton or Rachel Levine

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