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Offerpal Media Launches Monetization Platform for iPhone Applications

Popular MySpace, Facebook Solution Continues to Extend Its Reach to New Platforms (January 14, 2009)

FREMONT, CA -- (Marketwire) -- 01/14/09 -- Offerpal Media today announced that its "Managed Offer Platform" is now available for the Apple iPhone, providing platform developers with the first solution to generate significant revenues from their applications. Already the leading monetization solution for applications on Facebook, MySpace, Bebo, hi5 and dozens of other social networks as well as social gaming sites and virtual worlds such as WeeWorld, Aeria Games and Acclaim Games, Offerpal Media has helped hundreds of its publishing partners earn eCPM rates in the hundreds of dollars. Now, iPhone application developers can similarly monetize and engage their users.

"We view the iPhone as the next big application platform," said Anu Shukla, Founder & CEO of Offerpal Media. "At last count there were more than 10,000 iPhone applications, most of which are free or extremely low cost to use and have yet to provide developers with any significant revenues. Offerpal Media gives iPhone developers a simple yet successful way to generate incredible revenues."

Offerpal Media's platform monetizes developer traffic by enabling iPhone users to earn points or other types of virtual currencies in exchange for taking part in scientifically targeted and relevant advertising offers such as free trials, online surveys, big-brand discounts and more. The virtual currencies are then redeemed by purchasing virtual goods or services from the developers.

Offerpal Media's "Managed Offer Platform" is a full-service, turnkey advertising solution that can be embedded into any iPhone application simply by inserting a snippet of code. The platform comes complete with:

-- 2,000+ advertising offers - dynamically rotated for targeting and relevancy -- Real-time optimization - to maximize publisher revenues and ensure high lead quality -- Customer support - available 24/7 to handle users' questions and issues -- Web-based reporting - allowing publishers to track their revenues and activities in real-time -- Account management - personalized service to help optimize revenues from every angle

Offerpal Media is currently accepting submissions from iPhone application developers who are interested in participating in the company's iPhone beta program. Developers on other platforms have generated a network-wide average of $75 per day for every 1,000 Daily Active Users to their application -- with eCPMs in the range of $150 - 200, often higher -- and initial tests show that iPhone developers can expect to earn at least as much. To join the program, developers should contact Offerpal Media directly by emailing with the subject line "iPhone Developer."

About Offerpal Media

Offerpal Media is the first "Managed Offer Platform" for social applications, online communities, social games, virtual worlds and the Apple iPhone. The company's turnkey platform allows publishers to monetize their traffic through targeted and relevant advertising offers, generating publisher revenues at a network-wide average of $75 per day for every 1,000 Daily Active Users. Advertisers can tap into Offerpal Media's expansive network to reach more than 50 million highly engaged and targeted consumers. Based in Fremont, CA, and backed by top-tier venture capital firms, Offerpal Media features an experienced management team with deep roots in online advertising, personalization, and optimization technologies. For more information, visit

Contact Information
Jason Throckmorton or Rachel Levine

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Related Keywords: Social networks, Offerpal, iPhone applications, virtual currency, social advertising, facebook, Sales, Applications, Advertising, Internet, Internet Server Applications, Management, CEO/CFO, Marketwire, Apple Computer, Other,

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