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Offerpal Media Appoints Bill Lonergan as Chief Financial Officer

Seasoned Executive Assumes Responsibility for All Finance Operations During Company's Extreme Growth (March 25, 2009)

FREMONT, CA -- (Marketwire) -- 03/25/09 -- Offerpal Media, the leading monetization platform for social applications and destination web sites such as social networks, online games and virtual worlds, recently named Bill Lonergan as its new Chief Financial Officer. With the company experiencing extreme growth and having recently received a $15 million Series B round of venture capital funding, Mr. Lonergan was hired to oversee Offerpal Media's entire finance operations and other key functions.

"We are extremely pleased to welcome Bill to Offerpal Media's management team," said Anu Shukla, Founder and CEO of Offerpal Media. "He brings a broad base of financial experience and global expertise to the company, as well as a stellar reputation within the industry. I am confident that Bill will provide the financial leadership needed to help drive Offerpal Media's growth and international expansion, while maintaining our track record of financial excellence."

A seasoned executive, Mr. Lonergan has more than 25 years of financial management experience helping technology companies achieve and manage rapid revenue growth and gains in market share. Most recently, Mr. Lonergan served as CFO with Blue Lithium, where he oversaw all finance, operations and corporate development. He was also responsible for coordinating the due diligence activities relating to the $325 million acquisition of Blue Lithium by Yahoo.

Prior to Blue Lithium, Mr. Lonergan was CFO of LookSmart, where he was instrumental in transitioning the company from a search-listing directory to vertical search technology provider. Before his tenure at LookSmart, he was at Tacit Software, an enterprise software company focused on expertise location, and previously he was a senior partner at KPMG LLP. Mr. Lonergan is a C.P.A., a Chartered Accountant, and a graduate of the University of Durham, England.

"With Offerpal's explosive growth to date and success working with over 1,000 social Web publishers, this is a wonderful time to come on board," said Bill Lonergan, Chief Financial Officer at Offerpal Media. "I am excited to join the talented management team at Offerpal to build on the work already accomplished in creating value and financial success for the company and its partners."

About Offerpal Media

Offerpal Media is the first "Managed Offer Platform" for social applications, online communities, social games, virtual worlds and the Apple iPhone. The company's turnkey platform allows publishers to monetize their traffic through targeted and relevant advertising offers, generating publisher revenues at a network-wide average of $75 per day for every 1,000 Daily Active Users. Advertisers can tap into Offerpal Media's expansive network to reach more than 50 million highly engaged and targeted consumers. Based in Fremont, CA, and backed by top-tier venture capital firms, Offerpal Media features an experienced management team with deep roots in online advertising, personalization, and optimization technologies. For more information, visit

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