, the leading provider of card-linked marketing solutions, today announced that OfferLink Local -- the company's innovative card-linked advertising network for local merchants -- has ....." />
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OfferLink(SM) by Cartera Commerce Selected as 2012 MITX Innovation Awards Finalist

OfferLink Local Recognized for Commerce Transformation and Innovation (May 08, 2012)

LEXINGTON, MA -- (Marketwire) -- 05/08/12 -- Cartera Commerce, the leading provider of card-linked marketing solutions, today announced that OfferLink Local -- the company's innovative card-linked advertising network for local merchants -- has been selected as a finalist in the Best Commerce Transformer/Game Changer category for the MITX Innovation Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Innovation Awards celebrate the innovations powering the future of marketing and revolutionizing the way we work and play.

"The 2012 finalists represent some of the best innovators in the region, these forward-thinking companies are developing unique, new solutions to problems that are game changing," said MITX President Debi Kleiman. "We were so impressed by this group during a very competitive year, it was amazing to see the range and depth of new things being created here, and we're very proud to honor their great achievements."

OfferLink™ Local is a new performance marketing solution for local merchants that drives new and repeat sales with offers linked to consumers' favorite payment cards and rewards programs. Unlike other solutions such as traditional daily deals that require local merchants to fund exorbitant discounts and change point-of-sale systems, OfferLink Local enables merchants to market offers to millions of valuable consumers that automatically deliver rewards in currencies they care about -- miles, points or cashback -- simply by using a linked credit or debit card. Unlike daily deals and other forms of local coupons, OfferLink Local provides merchants with measurable, closed-loop results and ROI reporting.

"OfferLink Local has made it possible for local merchants to easily partner with top card-issuers and loyalty programs -- giving local retailers unprecedented access to the reach and brand affinity of those partners," said Tom Beecher, president and CEO, Cartera Commerce. "We are honored to have OfferLink Local recognized by MITX for the innovation it delivers to local businesses across the country."

Cartera will be recognized with the other finalists in the category of Best Commerce Transformer/Game Changer at an awards ceremony traditionally attended by over 350 of the region's top interactive marketing and technology professionals. Winners will be announced at the ceremony in the Westin Copley Place on Tuesday, June 12th at 6pm.

About Cartera Commerce
Cartera Commerce is the leading provider of card-linked marketing solutions that increase revenue and customer loyalty for merchants, banks, card issuers and loyalty programs. For merchants, Cartera powers OfferLink(SM), the industry's largest card-linked advertising network that markets offers to more than 150 million consumers -- including 65 million active linked cards -- to help acquire and retain customers. For banks, card issuers and loyalty programs, Cartera provides the industry's most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs to build consumer engagement, maximize card spend and create new revenue streams. Three of the top four largest financial institutions, all five largest airlines and thousands of merchant advertisers drive incremental revenue with Cartera's fully-managed, performance-based solutions. The company is headquartered in Lexington, MA and has significant operations in Atlanta, GA. For more information, visit www.cartera.com.
About MITX
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is located in Cambridge, MA. For more information, visit http://www.mitx.org/.

Kate Jurras
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Jessica Hoffman
Cartera Commerce
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