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ON24 Inc. Kicks Off Monthly Wednesday Webcast Series Featuring Industry ExpertsBrian Carroll, Best-Selling Author and Lead Generation Expert, to Inaugurate Series with Lead Generation Webcasts (March 06, 2007)
As todays business-to-business marketers are challenged to consistently generate high-volume, high-quality sales leads, the Wednesday Webcast with Experts series kicks off with Brian Carroll, founder and CEO of InTouch, Inc., one of the first companies to provide lead generation solutions for the complex sale. The first of his five webcasts will be held on Wednesday, March 7, 2007 on the topic of ?How to Precisely Define a ?Lead Before Marketing Begins. Click here to register: http://w.on24.com/r.htm?e=38090&s=1&k=A4686595DA7F232F9A2644BE70620325&partnerref=dmn .
?Our Wednesday Webcast series will provide marketers and sales executives a unique opportunity to hear from experts on how to optimize their marketing and sales initiatives, stated Kim Ryden, Director of Lead Generation, ON24 Inc. ?We are excited that Brian will be kicking off our Wednesday Webcast series based on his personal insights and writings on successful lead generation programs.
Carroll leveraged his day-to-day experience in bringing order to lead generation at InTouch to his first book, Lead Generation for the Complex Sale (www.leadgenerationbook.com) (McGraw Hill, 2006). ?The issue is how can corporations generate qualified sales lead while providing long-term value, explained Carroll. ?Over the course of the five webcasts, I will provide tangible strategies on how to create a successful lead generation program from start to finish.
Held on the first Wednesday of each month, the Wednesday Webcast with Experts starts at 11:00 am PST / 2:00 pm EST for a one-hour presentation and discussion. Future complimentary webcasts with Brian Carroll are:· March 7, 2007: How to Precisely Define a ?Lead Before Marketing Begins · April 4, 2007: Eight Critical Success Factors in Developing High Volume, High Quality Lead Generation Programs · May 2, 2007: Lead Generation for the Complex Sale · June 6, 2007: A Multimodal approach to Lead Nurturing for Complex Sales · July 11, 2007: Personal Lead Generation Strategies for the Complex Sale About Brian Carroll Brian J. Carroll is CEO of InTouch Inc., one of the first companies to provide lead generation solutions for the complex sale and recognized by Inc. magazine as one of America's fastest growing companies. Brian is a recognized leader in lead generation and author of the popular new book, Lead Generation for The Complex Sale (www.leadgenerationbook.com). His acclaimed B2B Lead Generation Blog (http://blog.startwithalead.com) was recently named Best B-to-B Marketing Blog of 2006 by MarketingSherpa readers. About ON24 Inc. ON24 Inc. (www.on24.com) is the global leader of webcasting and rich media marketing solutions. ON24s solutions provide companies a full range of applications and services to meet corporate and marketing initiatives such as lead generation, conferences and events, product launches, continuing professional education, internal communications, and executive announcements.
More than 500 global organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including Cardinal Health, Cisco Systems, Motorola, CMP Media, Credit Suisse, Department of Education, Hewlett-Packard, National Science Foundation, and Samsung. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York and London.
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