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OMMA RTB Panel "What's the Attribution, Kenneth?" Featuring Convertro CEO Jeff Zwelling(May 15, 2012)
SANTA MONICA, CA -- (Marketwire) -- 05/15/12 -- Convertro, an advertising optimization company, today announced that its CEO and co-founder, Jeff Zwelling, will speak at OMMA Real-Time Buying (OMMA RTB) on May 16 at 2:45 p.m. at the Westin in Times Square in New York City. The panel "What's The Attribution, Kenneth?" will help attendees better understand how to optimize their marketing initiatives in real-time using RTB display buying platforms.
Convertro synchronizes post-attributed view through and click through data via Demand Side Platform (DSP) macros to give clients a complete picture of their display campaigns performance. In addition, Convertro leverages RTB techniques such as dynamic pixel firing and server side movement of cookies to segment users. These practices have resulted in ROI performance improvements of more than 200% on average.
Marta Martinez will moderate the panel. Additional panelists will include Richard Frankel, President of Rocket Fuel, Inc., and Jeff Greenfield, COO of C3 Metrics.
Convertro provides advertisers and agencies valuable cross-channel analytics and actionable recommendations to attribute, optimize, monitor and adjust marketing strategies and tactics in order to significantly and efficiently grow revenue and profit across all marketing channels, both on- and offline. By capturing and analyzing all user touch-points leading to a conversion everywhere and every time, Convertro provides marketers true intelligence with scientifically-advanced attribution and predictive capabilities. The company's proprietary and patent-pending technologies enable it to cross-attribute across online, television, radio, print, and direct mail channels with ROI maximization as the underlying drive. Convertro is based in Santa Monica and maintains a research office in Israel.
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