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OMMA RTB Panel "What's the Attribution Kenneth?" Featuring C3 Metrics COO Jeff Greenfield(May 08, 2012)
NEW YORK, NY -- (Marketwire) -- 05/08/12 -- C3 Metrics, an advertising analytics company, today announced that its COO and Co-Founder, Jeff Greenfield, will speak at OMMA Real-Time Buying (OMMA RTB) on May 16 at 2:45 p.m. at the Westin in Times Square in New York City.
The panel "What's The Attribution, Kenneth?" will help attendees understand how to attribute data in real-time and make sense of real-time data flows within the universe of multiple media channels. Panelists will share insights into the types of data RTB executions produce including attribution and viewable impressions and how that data can help inform not just optimization but future strategies across media.
Joe Mandese, MediaPost's editor-in-chief, will moderate the panel. Additional panelists will include consultant Marta Martinez, Eric Porres, chief marketing officer for Rocket Fuel, Inc, and Jeff Zwelling, CEO of Convertro.
Jeff Greenfield, who most recently spoke at Digital Hollywood, has a rich speaking background including conferences like the Conversion Conference and the Internet Marketing Conference. Greenfield's extensive background in technology and marketing initiatives has served blue-chip clients including: GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek and more.
To learn more about upcoming events where C3 Metrics will be speaking, please visit: http://c3metrics.com/events/
About C3 Metrics
C3 Metrics is an award-winning media analytics and optimization platform providing validated products to agencies, brands, publishers, networks and DSPs. Capturing every interaction in real-time including viewable impressions, C3′s predictive platform is in constant two-way communication with media partners, feeding the ecosystem with real-time data vs taking pictures of it. Rated #1 for ease of use, the C3 Metrics Optimization Engine and AVSR metric allows marketers to easily optimize media -- taking big data and making complex advertising decisions simple. The result? Validated superior performance of each ad dollar. C3 clients enjoy significant gains: a two-year case study demonstrated a 75 percent revenue increase with only a 12 percent increase in ad spend. C3 has made more than $5 million for one client within 12 months of use. Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.
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