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OMMA Display Premieres in L.A. July 24-26, 2012(June 05, 2012)
NEW YORK, NY -- (Marketwire) -- 06/05/12 -- MediaPost Communications -- one of America's leading publishing and conference companies for the advertising, marketing and media industry -- announced today the debut of "OMMA Display in L.A.," a three-day conference series in Los Angeles during the week of July 23rd covering all aspects of the burgeoning online display industry, from premium ads and placements, through data management and targeting, all the way to instantaneous programmatic media buying.
The first day of the comprehensive series will kick off at the Hyatt Regency Century Plaza in Los Angeles on Tuesday morning, July 24th with OMMA Premium Display -- a full day covering the highest quality, context based premium online advertising and its creative messaging, as well as the primary importance to the industry of premium online publishers.
On Wednesday, July 25th, "OMMA Display in L.A." continues with in-depth attention to the science of online display targeting during the OMMA Data and Targeting full day conference, the latest edition of a long-running MediaPost conference series on this subject.
The three-day conference series concludes on Thursday, July 26th, with OMMA RTB (Real-Time-Buying), which will cover the bleeding edge of technologies and systems that facilitate exchange-based media buying for online display advertising, including how media buyers are utilizing RTB to get ahead of their competition. OMMA RTB debuted to great acclaim in New York during Internet Week 2012.
"As display advertising rapidly evolves, with creative and technological innovations happening daily, we feel it is important to continually bring the most current and most important insights to MediaPost members and friends all around the country. It will be good to be back in Los Angeles with both our newest and our most popular conferences covering this subject," said Kenneth Fadner, MediaPost's Chairman and Publisher.
About MediaPost Communications:
MediaPost Communications is an integrated publishing and events company whose mission is to provide comprehensive resources for advertising and marketing decision-makers, including 50+ niche-specific publications and over 30 industry conferences and events per year. Founded in 1996, MediaPost is the longest-standing digitally-focused trade publisher serving brand marketers and agency buyers and planners.
For more information on MediaPost, please visit us on Facebook (Facebook.com/mediapost) and Twitter @MediaPost.
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