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NuBoard Media's In-Seat Advertising Medium Selected by Top Brands at College Bowl Games(December 19, 2011)
MIAMI, FL -- (Marketwire) -- 12/19/11 -- NuBoard Media Group, the South Florida-based sports and entertainment Company, has partnered with well known brands including AllState, Tostitos and Capital One at seven (7) college football bowl games to implement their in-seat advertising media vehicle. The prestigious bowl games hosted in six (6) cities nationwide include: The BCS National Championship game and AllState Sugar Bowl in New Orleans, as well as the BCS Tostitos Fiesta Bowl in Glendale, AZ., the Capital One Bowl in Orlando, the Gator Bowl in Jacksonville, FL, the Armed Forces Bowl in Dallas, TX and Belk Bowl in Charlotte, NC.
The NuBoard Media Group activation concept will engage nearly 400,000 college football fans nationwide over a 2 week college bowl season. The company's proprietary in-seat advertising concept involves branded SeatPaks attached to stadium seats for mass branding exposure, mass insert distribution and smart phone engagement with the entire fan base right in their seats.
Working directly with sponsor brands, agencies of record and the bowl committees, the NuBoard Media fulfills different in-venue objectives for various brands including visual impact, return on investment (ROI) measurement, driving store traffic and mass sampling.
"Our company offers an advertising medium in which brands, on the SeatPaks can further enhance the consumer experience at a seated sporting event," said Jim Allegro, President and Co-Founder of NuBoard Media. "By putting QR codes, samples, and measurable call-to-action items directly in the hands of 400,000 consumers at these select events, we can really activate the brand and capture valuable data. But best of all, our in-seat concept yields higher redemption rates than traditional in-venue media."
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NuBoard Media Group:
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