Opinion: Page (1) of 2 - 01/10/02 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page facebook

Now Playing at My Local Supermarket

Eggs, milk and LCD By Denise Harrison
I hadnt been to my local Ralphs supermarket for a few weeks. I wound my way through the aisles, parked myself in line at the cashier, looked up and my jaw dropped. A few feet above eye level, above the cashiers bar code reader, was a gorgeous-looking video image coming off an NEC Multisync flat-panel display, roughly 15". I looked to my left, then to my right, and sure enough, a panel had appeared above every cashier station. There were 12 in all, with two different videos going. The even number lines were showing a women using a recipe and the odd lines were showing a product.

Thats about as mainstream as we can get, eh?

In some ways, you have to wonder what took so long for retail POS messages to appear at supermarket lines. After all, keeping customers happy in supermarkets is simply having the products they want, having decent prices, and doing what you can to make their wait in line as pleasant as possible.

?Men are usually the most impatient at waiting in line, Doris told me as my turn came up. Doris said that the men just get mesmerized when the sports scores come on the panel, so in that way the displays are working. While this is a terrific example of presentation products hitting our everyday lives, and while the image is just incredibly beautiful, I have a few problems with the concept.

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Related Keywords:Ralphs, NEC Multisync


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