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Novice Ashlar-Vellum User Creates Winning Entry In International Design Competition

New Zealand Student, Having Never Before Done 3D/CAD Modeling, Cites ?Easy to Understand? Software for Helping Win $20,000 Grand Prize from Korea?s LG Electronics Corporation (November 29, 2001)
Rodney Mackrell, a third-year industrial design student at New Zealands Massey University School of Design, didnt know whether to reach for champagne or aspirin. Notified in August of 2001 that his mock-up of a hypothetical cellular phone/remote personal computer device had been named a finalist in the 2001 LG Electronics Design Competition, one of the worlds premier student/professional industrial design competitions, Mackrell was informed he needed to transform his experimental product into a 3D CAD model.

The CAD version was required so that Mackrells entry could be turned into a physical prototype by the modeling department of LG Electronics, a major electronics and telecommunications conglomerate with 72 subsidiaries around the world. Once the company created the prototype, Mackrells design would qualify for final judging.
Trouble was, Mackrell had never before used 3D CAD software. And he had only days to learn.

Aware of the pressing deadline, Mackrells professor, Azhar Mohamed, turned to 3D modeling software provider Ashlar-Vellum to assist Mackrell and two other Massey University classmates who had achieved finalist status. Ashlar-Vellums Vellum Solids 2000 software (since renamed Cobalt) had recently been installed at the university; with the deadline looming, Mohamed asked Mike Scott, a former Massey student who had interned at Ashlar-Vellum, to assist.

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