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Nova Development Unit of Avanquest Software Launches Hallmark(R) Card Studio(R) for Mac, Hallmark's First Software Product for Mac Platform

Software Offers 7,500+ Hallmark Greeting Cards, 10,000+ Clip Art Images, Digital Photography Features and Integration With iLife (June 08, 2010)

CALABASAS, CA -- (Marketwire) -- 06/08/10 -- Nova Development, a consumer unit of leading global software developer and publisher Avanquest Software (PARIS: AVQ), today announces the release of Hallmark Card Studio for Mac. Hallmark Card Studio for Mac is easy-to-use software that allows users to create one-of-a-kind Hallmark greeting cards for virtually any occasion or event. But cards are just the beginning. With Hallmark Card Studio for Mac users can create scrapbooks, stationery, calendars and photo frames to bridge the miles between family and friends. This new title marks the first time that the number one greeting card software brand for PCs is now available in a Mac version.

"Hallmark Card Studio for Mac extends Hallmark's century-long tradition of helping people celebrate life's key milestones. Not only is the software fun to use, it's an easy way to create unique cards that can be customized with personal sentiments and photographs," said Todd Helfstein, president of Nova Development. "With the software's creative features plus the simplicity of the Mac, we are expanding the ways in which Hallmark helps people connect with their loved ones. The possibilities are truly endless."

In three simple steps, users can choose a card or project, then customize with personal photos, clip art, Hallmark sentiments and original Hallmark art.

  • 7,500+ Greeting Cards and Customizable Projects: Quickly and easily create unique Hallmark cards for birthdays, anniversaries, holidays and more. Mac users can also explore and develop hundreds of other creative projects such as matching stationery and envelopes, address labels, announcements, note cards, photo cards, 3D projects and much more.

  • 10,000+ Graphics Images: Choose from thousands of premium clip art images including a new collection of Hallmark graphics that complement your designs with high-quality artwork.

  • Digital Photo Features: Easily import photographs from iPhoto or an iSight camera.

Hallmark Card Studio for Mac greeting card software is available immediately for $39.99 and is optimized for Mac 0S 10.5.x (Leopard) and Mac 0S 10.6.x operating systems. To purchase Hallmark Card Studio for Mac visit and

About Nova Development
Based in Southern California and founded in 1984, Nova Development is a market leader in consumer software for both Windows and Macintosh platforms. Nova Development is the retail publisher of best-selling software for desktop publishing, print creativity, and many other purposes as well as educational titles for both children and adults. Nova Development was acquired by Avanquest Software in 2007. For more information, please visit and

About Avanquest Software
Avanquest Software (PARIS: AVQ), is a world leader in developing and publishing software for businesses and consumers in categories ranging from mobility to utilities by way of multimedia. Avanquest Software strives to ensure that all its software can interact, so that the convergence between the PC, Internet services and the intelligent telephone is as complete and secure as possible. The passion that drives our teams, the high technological added value of the software and the solid presence of the Group in North America, Europe, and Asia make Avanquest Software one of the top 10 consumer software publishers in the world. Since it was established in 1984, the company has put innovation at the core of its business and invested heavily every year in research and development, supporting its teams of engineers scattered throughout France, the United States, Canada and China, working every day to create the best software today and tomorrow. Avanquest Software has been listed on Euronext since 1996. For any additional information, please visit or

Ticker: AVQ
ISIN: FR0004026714
Reuters: AVQ.PA
Bloomberg: AVQ:FP

Press Contact
Fran Bosecker
Vantage Communications for Avanquest
+1 845-536-1416
[email protected]

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