IRCE 2012, McCormick Place -- NorAm International Partners, one of the fastest growing U.S. retailers, has selected and the " />
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NorAm International Leverages Mercent Technology to Extend Its Exceptional Ecommerce Growth

(June 04, 2012)

CHICAGO, IL -- (Marketwire) -- 06/04/12 -- IRCE 2012, McCormick Place -- NorAm International Partners, one of the fastest growing U.S. retailers, has selected Mercent™ and the Mercent Retail™ online performance marketing platform to accelerate its Ecommerce sales growth.

Inc. Magazine named NorAm 317th in its list of the 500 fastest growing companies in 2011 and 197th in 2010. NorAm International, a reseller of consumer electronics and general goods, will leverage Mercent's proprietary price optimization technology and client services expertise managing data feeds and product placement on comparison shopping sites.

"Our rapid sales growth has come from consistently delivering the lowest cost access to quality used, refurbished and overstock products," said NorAm President and co-founder Mike DuGally. "We chose Mercent to help us further optimize our pricing strategies and competitiveness across a variety of online comparison shopping sites. Mercent's industry knowledge and technology suite will allow us to be more efficient with our sales channel management to become more profitable."

NorAm has expanded to the United Kingdom, Germany and France and expects to continue expansion to keep up with the momentum of the secondary use and overstock market.


"Mercent's eCommerce innovation and thought leadership will help NorAm reduce its operational costs and ad spending so that it can deliver even more savings to consumers," said Mercent CEO Eric Best. "The Mercent Retail™ Marketplace Price Optimizer will enable NorAm to gain tighter control over its product catalog and price strategies. This technology, along with Mercent's extensive insight regarding comparison shopping trends and competitive intelligence, will enhance NorAm's profitability."

Mercent optimizes retail product and offer visibility across a comprehensive set of digital channels. From online marketplaces like Amazon and eBay to comparison shopping sites and paid search platforms (Google AdWords, Microsoft AdCenter), Mercent demonstrates expertise across the full spectrum of eCommerce transactions. This includes product ad platforms including Google Product Search (GPS), Amazon Product Ads and Google Product Listing Ads (PLA) as well as emerging options like social shopping outlets.

The Mercent Retail™ platform complements product ad placement with deep retail analytics. Business intelligence tools highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Proprietary tools allow retail marketers to take action on these insights.

The Mercent Retail™ platform complements product ad placement with deep retail analytics. Business intelligence tools highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Proprietary tools allow retail marketers to take action on these insights.

Mercent is attending, exhibiting at Booth #529, speaking and blogging at the world's largest eCommerce tradeshow in the nation -- Internet Retailer Conference & Exhibition (IRCE), which is being held at the McCormick Place West in Chicago June 5-8, 2010. To learn more about Mercent's full product portfolio, or for an in-person demo at IRCE contact Mercent Sales at 206-832-3900 or hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Noram Partners
Founded in 2006, NorAm is one the largest ecommerce based direct to consumer wholesalers, with distribution exclusively through established Internet retailers such as Amazon.com, Amazon.co.uk, Amazon.de, and Ebay.com. NorAm provides comprehensive third party logistics to retail partners, including management of consumer goods trade-in programs, consumer electronics refurbishing services and media disc repair services. The company processes 40,000-60,000 units per day, with domestic capacity of over 100,000 units daily across all product categories.

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.

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Mercent PR Contact
Kristine Szarkowitz
Email Contact
Tel: 206-832-3900


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