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Noobis Releases New Version of Amplify(March 19, 2012)
NEW YORK, NY -- (Marketwire) -- 03/19/12 -- Noobis, Inc., an InternetArray, Inc. (PINKSHEETS: INAR) holding, announced the debut of a new version of Amplify. This online marketing and promotional tool has many new features, including web based administration and tighter integration with Facebook.
"We completely recoded Amplify from the ground up to allow for easy integration into any online presence a customer has, whether it be their website, micro-site or Facebook Page," said Jon Brennan, President and CEO of Noobis. "We've also added administration capabilities and new gamification elements like a prize wheel and scratch-off cards. We are proud to debut this new version through our first Amplify customer from four years ago, the Buffalo City Mission."
Aubrey Calhoun, Buffalo City Mission Director of Public Relations-Development added, "Our whole goal through our 'HungerHunt Campaign' each year is to increase awareness amongst our younger generation regarding the underlying issues of homelessness and poverty through an online presence, since most of our younger population communicates through this type of tool. We have been successful in gaining new participants each year through our online scavenger hunt by using Amplify."
Providing three nutritious meals is one of the Mission's vital daily operations and the money raised through HungerHunt will cover more than 25 percent of the meal costs for 2012.
As the social landscape continues to mature, it is important to go beyond traditional messaging and keep people engaged. Gamification products like Noobis' Amplify are becoming crucial to marketing and promotion on social networks such as Facebook.
Amplify employs different gaming and learning techniques to increase awareness of products and services. Participants earn points towards prize drawings by solving clues that are product or cause driven. Putting the pieces together to solve these tasks takes participants through a treasure hunt like experience where discovery and achievement are rewarded.
This press release may contain certain statements that are not descriptions of historical information, but are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Exchange Act of 1934. These forward-looking statements refer to matters that involve risks and uncertainties. Such statements reflect management's current views and are based on certain assumptions. Actual results could differ materially from the assumptions currently anticipated.
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